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DRIVE Summer 2017
PROGRAM MBA– SEM 3
SUBJECT CODE &
NAME
MB0050
RESEARCH METHODOLOGY
1.
Define business research and explain the process of research?
Definition of
Research
Explanation of
the steps in a research study
Answer: Different
scholars have interpreted the term ‘research’ in many ways. For instance, Fred
Kerlinger (1986) stated that ‘Scientific research is a systematic, controlled
and critical investigation of
2
What are descriptive research designs? Explain the different kinds of
descriptive research designs.
[Meaning of
Descriptive Research designs
Kinds of Descriptive
research designs]
Answer: As
the name implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The
intended objective might be to
3
Discuss four types of measurements scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
Answer: Types of measurements scales
Nominal
scale: This
is the lowest level of measurement. Here, numbers are assigned for the purpose
of
4
Differentiate between the Stratified random sampling and Systematic sampling.
a. stratified
random sampling
b. systematic
sampling
Answer: Stratified
random sampling
Under
this sampling design, the entire population (universe) is divided into strata
(groups), which are
5
Distinguish between coding closed-ended structured questions and coding
open-ended structured questions
Coding
Closed-ended
Coding
Open-ended
Answer: Coding
Closed-ended Structured Questions
The
method of coding for structured questions is easier as the response categories
are decided in advance. The
6.
Explain the Structure of the Research Report. What are the guidelines for
effective report writing?
[Explanation of
the Structure of the Research Report-5
Guidelines for
effective report writing-5]
Answer:
Whatever the type of report, the reporting requires a structured format and by
and large, the process is standardized. As stated above, the major difference
amongst the types of reports is that all the elements that make a research
report would be present only in a detailed technical
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