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PROGRAM
Master of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MB0046
Marketing
Management
Qus:1 Write short notes on 7Ps of
Marketing Mix and Marketing Planning Process.
Answer: To develop an effective marketing
mix the company should consider the following factors and then choose the most
appropriate mix of elements (7Ps) to target the customers:
Company’s
resources – These
Qus:2 Explain Marketing Information
System (MIS). What are the various characteristics of MIS?
Answer: The Internet is promptly changing
the way business views marketing information systems. New business models
present challenges and opportunities as organisations seek to adopt “ebusiness”
methodologies in the search for competitive mileage. All organisations are
experiencing the “ripple
Qus:3 Write short notes on Difference between Consumer and
Business Market and Buying Roles in Industrial Marketing.
Answer: Difference between Consumer and Business
|
Decision Variables
|
Organisational Marketing
|
Consumer Marketing
|
|
Appeal
|
Rational
|
Dramatic
|
Qus:4 What do you mean by Market
Segmentation? What are the various requisites of effective market segmentation?
Answer: Under market segmentation strategy,
the seller knows that the total market is made of many smaller homogeneous
units, each of which has different wants and motivations. To meet these
different demands, different products can be developed. The product managers
can
Qus:5 Explain Brand? What are the various advantages of Branding?
Answer: Brand – The name linked to one or more items in the product line
that is employed to recognise the source or character of item(s). Example:
prudential help in recognising the source or character of an item of a product
line.
A
Qus:6 Explain the concept of E-Marketing or Online Marketing.
Explain various types of Internet Advertising.
Answer: Internet revolution has developed as
an alternate way of living. Online buying has
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