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Bba405
Summer 2017
1 Explain different types of Retail formats.
Answer:
Store retail format
The following are the types of retail stores
under store retail format:
1. Convenience
store: It is generally a well situated, food oriented store with long
operating hours and a limited number of items.
2. Supermarkets:
2 Discuss the components of merchandising
management.
Components of merchandising management
Answer: Components of merchandising management
·
Merchandise analysis: The retailer needs to be aware of the target segment of the consumers
before he makes the decision to buy the merchandise. Planning merchandise
buying should be aligned with the taste and preferences of the consumer.
·
Merchandise planning: It is a well devised thought to say that ‘well bought is half sold’.
Buying objectives
3 What are the elements of store design?
Explain each in detail
Answer:
Elements of store design
Store marquee
Store marquee is the first mark of identification of the retailer or the
retail store. It is also sometimes called as a sign board. The store marquee is
usually painted or is a neon light displaying the store name or trade mark or a
combination of store name, trade mark and other important information of the
retail store. It helps the retailer in identifying the store and in attracting
customers and it is an integral part of the
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