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DRIVE Summer 2017
PROGRAM Bachelor of Business
Administration- BBA
SEMESTER Semester 6
SUBJECT CODE &
NAME
BBR603 –Merchandising &Supply chain
Management
1
Discuss the concept of retail supply chain.
Concept of
retail supply chain
Answer: Concept
of Retail Supply Chain
The success or failure of a retail supply chain depends on
stock-outs. Stockouts (lost sales) represent the failure of supply chain. It is
a serious situation for a retail organisation as it is difficult to
2
Elaborate on the management of retail product life cycle.
Management of
retail product life cycle
Answer: Management
of Retail Product Lifecycle
Retail
product design
Product
design has become an essential part of retailers’ supply chain processes. For
some products, customers’ choices vary to a wide range, and where private
labels dominate, the success/failure of the retailers depend on the product
design. The examples of such products include apparel,
3
What are the factors affecting merchandise buying functions?
Factors
affecting merchandise buying functions
Answer: Factors
affecting merchandise buying functions
Merchandising
is not an isolated function. It is affected by several factors, which are
discussed as follows:
Size
of a retail organisation: Retailing
function varies with size of an organisation. The requirement of an independent
retailer is different from the needs of a large retail chain organisation. In
case of
4
Elaborate the process of merchandise planning.
Process of
merchandise planning
Answer: Process of
merchandise planning
Merchandise
planning is based on merchandise strategy prepared by the organisation. The
process of merchandise
5
Discuss some of the standard color schemes adopted in retail stores with
example.
Standard color
schemes
Answer: Shoppers
most often choose what they buy based on color. In fact, it can account for up
to 85 percent of the reason people buy one product over another, according to
the Color Marketing Group, a professional
6
Write short notes on:
a)
Retail Replenishment
b)
Retail ERP
Answer: a) The
process of filling up the empty shelves of retail stores with new merchandise
is called retail replenishment. However, this definition does not address all
the business conditions of retail inventory management. The replenishment of
products in a retail store depends on several factors, such as type of
merchandise and demand of merchandise. For example, in case Get fully solved assignment. Buy online from website
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