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DRIVE
Summer 2017
Program
BBA
Semester
4
Subject code & name
BBA404- SMALL BUSINESS
MANAGEMENT
1 Write short notes on the following:
a) Significance of small business
b) Evolution of small business in India
Answer:
a) Significance of small business can be understood under two dimensions – its
contribution to the national economy and its contribution to entrepreneurship
contribution to the economy. Both in developed and developing countries, small
business plays a pivotal role in generating employment,
2 Elaborate on concept of strategic management and
strategy.
a)Concept of strategic management
b)Strategy
Answer:
According to Peter Drucker “strategic management is not a box of tricks or a bundle
of techniques but it is analytical thinking and commitment of resources to
action.” Strategic management, in the view of Arthur A Thompson Jr & A J
Strickland II, consists of five inter-related
3 Describe the following:
a) Capacity management and
b) Types of manufacturing processes.
Answer:
a) Capacity refers to the output the plant can produce in a time period.
Building capacity in excess of demand requirement will result in blocking up of
funds in idle capacity. Too short a capacity will force the business to forego
orders resulting in customer dissatisfaction. Consequently, it will sap the
morale of the marketing staff. It is imperative that the right \\
Get fully
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