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DRIVE
SUMMER 2016
PROGRAM
BBA
SEMESTER
4
SUBJECT CODE AND NAME
BBA405 -RETAIL
MANAGEMENT
1 Explain the four principles of retailing concept
and the eight functions of Retailing.
4
principles of retailing concept
8
Functions of retailing
Answer: 4 principles of retailing concept
1.
Customer orientation – the retailer
determines the attributes and needs of its customers and endeavours to satisfy
these needs to the fullest.
2.
Coordinated effort – the retailer
integrates all plans and activities to maximise efficiency.
3.
Value-driven
2 What are the various factors influencing the
retail consumers?
All
the 4 factors including the sub factors in each factor need to be explained in
detail
Answer: Factors
Influencing the Retail Consumer
1.
Cultural factors
Consumer
behaviour is deeply influenced by cultural factors such as:
Ø Culture:
Basically, culture is the part of every
society and is the important cause of a person’s
3 Describe the different kinds of markets and
explain the benefits of market segmentation.
4
kinds of Market
6
benefits of market segmentation
Answer: Kinds of
Markets
1. Consumer
markets: Consumer markets are the markets for
products and services bought by individuals for their own or family use. This
type of market includes individuals and
Get fully solved assignment. Buy online from website
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or
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we will revert you within 2-3 hour or immediate
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if urgent then call us on 08791490301, 08273413412
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