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Bachelor of Business Administration-BBA
Semester 5
BB0024– Introduction to International
Marketing - 4 Credits
(Book ID: BO103)
Assignment (60 Marks)
Note: Each question carries 10 Marks. Answer
all the questions.
Q.1 Name and explain with suitable examples, three reasons why
international marketing is more challenging than domestic marketing.
Ans. International marketing is more challenging than domestic
marketing because the scope is much wider - in essence, when a company or
individual markets on an international scale, they are marketing
Q.2. What are the relative advantages and disadvantages of
standardization and adaptation? Explain with suitable examples.
Ans. Standardization is the process by which a company makes it
methods, especially its production processes, uniform/identical throughout its
organization. Whereas for adaptation, a company would change their methods such
as the price, promotion, packaging and/or the product itself
Q.3 Suggest five different ways in which India could improve its
image as an exporter in international markets, explaining why?
Ans. In India, the various procedures that are followed in the
process of export of goods start right from the time of receipt of an indent
from abroad till the shipping documents are negotiated and sales proceed
Q.4 Name five different characteristics of the economic
environment that need to be analyzed by international marketers and their
implications for international marketing strategy.
Ans. The
economy of a country is a major part of each company’s macro-environment. In
addition, besides purely economic factors such as the economic system or the
existing industrial sectors, a modern
Q.5
Describe any two aspects of the current Indian legal environment and its
implications for international marketers entering the Indian market for the
first time.
Ans.
An entrepreneur has to take into account the basic regulatory requirements of
the country in order to ensure sustainability of the profits and productivity
of his/her business. The most important regulation relates to the environment.
The environmental regulatory requirements envisage a wide
Q6.
Discuss the organizational structures for multinational strategies.
Answer:American
vs Indian culture
No two cultures are the
same. The American and Indian cultures have very vast differentiation between
them..While the culture of America is a mixture of different cultures, the
Indian culture is unique and has its
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