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DRIVE
SUMMER 2017
PROGRAM
Bachelor of Business Administration - BBA
SEMESTER
III
SUBJECT CODE & NAME
BBA304
Advertising and Sales
1- Explain Integrated Marketing
Communication (IMC). Explain the role of IMC in an Organisation.
Explain
Integrated Marketing Communication (IMC).
Explain
the role of IMC in an Organisation.
Answer: Integrated Marketing
Communication (IMC)
“IMC is a strategic business process used to
develop, execute, and evaluate coordinated,
2- What are the various criteria that are
considered in the development and implementation of media plans?
Explain
the various criteria that are considered in the development and implementation
of media plans.
Answer: The following criteria are considered in the
development and implementation of media plans:
Media mix
One of the
3- What do you mean by Broadcast Media?
What are the various advantages of Radio as an advertising medium?
Explain
Broadcast Media.
Explain
various advantages of Radio as an advertising medium.
Answer: Broadcast Media
The term broadcast was first adopted by early
radio engineers from the Midwestern United States, treating broadcast sowing as
a metaphor for the dispersal inherent in Omni directional radio signals
4- Define Sales Promotion. What are the
various important reasons for the growth of sales promotion?
Definition
of Sales Promotion.
Explain
various reasons for the growth of sales promotion.
Answer: Sales promotion is defined as “a direct inducement
that offers an extra value or incentive for the product to the sales force,
distributors or the ultimate consumer with the primary objective of creating
5- Write Short Notes on AIDAS Model and
Customer Delight
AIDAS
Model
Customer
Delight
Answer: AIDAS model
The
traditional conceptual model for creating any advertising or marketing communication
message is the AIDA Model - get Attention, hold Interest, arouse Desire and
then obtain Action. AIDA is a simple
6- What do you mean by Sales force? What
are the four basic types of sales organisation structure?
Explain
Sales force.
Explain
the four basic types of sales organisation structure
Answer: Sales Force is the term used for the division of a
business that is responsible for selling products or services. Sales force
means persons responsible for selling products or services via direct contact
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