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PROGRAM
Master of
Business Administration – MBA
SEMESTER
IV
SUBJECT
CODE & NAME
ML0017
Mall
Management
Qus:1 Write short notes on Planned
Shopping Centers and Central Business Districts.
Planned Shopping Centers 7
Central Business Districts 3
Answer: Planned Shopping Centres
With
commercialization of the residential suburbs and real estate development, there
came a vast requirement for planned development of amenities which included
medical and emergency facilities and shopping centres in accessible locations.
Developers had the opportunity to plan multiple-store facilities which would
serve the immediate requirements of the neighbourhood like grocery, drug,
apparel goods along with other entertainment and recreation centres. With large
tracts of undeveloped land at relatively cheap prices and located a few
kilometres from the heart of the city, but close enough to these new living
areas, large centres could be
Qus:2 What are the key steps in the
process of shopping mall design?
Explain the key steps in the process
of shopping mall design 10
Answer: Key steps in the process of
shopping mall design are as follows:
1. Identification of demographics – keeping in mind the positioning of
the stores in the mall, helps in identification of various types of people that
will be coming into the mall. Slices of the demographics answers various
pertinent question .
2. Identification of tenant mix – Identify stores which are going to
be included in the retail mix offering based on the pre-defined strategy and
business objective of goal setting. Tenant mix should be a
corresponding
locations.
Qus:3 Explain the various retailers macro environment.
Elucidate retailer’s macro
environment 10
Answer: Various
forces in a retailer’s ecosystem affect the business which are truly external
macroscopic factors and are uncontrollable from the retailer’s perspective.
Demographic, legal, policy, social,
Qus:4 What are the various steps
involved in Emergency Management?
Explain various steps involved in
Emergency Management. 10
Answer: It is as the saying goes,
‘Prevention is better than cure’. People must prioritize afety before anything and everything else.
One slight mistake may result in catastrophic results. Thus, people must
their
jobs.
Qus:5 Write short notes on Retailer’s Micro Environment and SWOT
Analysis.
Retailer’s Micro Environment 5
SWOT Analysis 5
Answer: Every retailer’s objective is to
serve and satisfy specific needs of its identified target market segment in a
profitable manner. In order to do so, the retailer needs to provide required
Qus:6 Write Short notes on Indian Registration Act, 1908 and The Trade
and Merchandise Marks Act, 1999.
Indian Registration Act, 1908 6
The Trade and Merchandise Marks Act,
1999 4
Answer: Indian Registration Act,
1908
The
main purpose for which the Act was designed was to ensure information about all
deals concerning land so that correct land records could be maintained. The Act
is used for proper recording of transactions relating to other immovable
property also. The Act provides for registration of other
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