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DRIVE- summer
2017
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q1. Discuss the factors that
attract corporates to healthcare. Add a note on future outlook of healthcare
sector. 6, 4
Answer:
Factors that Attract Corporates to Healthcare: The
following are some of the factors that are attracting corporate to the healthcare
sector:
Recognition
as an industry: The healthcare sector was recognised as an industry
during the mid-80s. This helped the
Q2. Describe SWOT analysis with
examples. 6, 4
Answer:
SWOT Analysis: As we
know SWOT is an abbreviation for Strengths, Weaknesses, Opportunities,
and Threats. It is a planning tool used to assess the strengths,
weaknesses, opportunities, and threats present in a
Q3. Explain the E-Marketing
strategies for healthcare services. 10
Answer:
E-Marketing Strategies for Healthcare Services: we have studied about the
four P’s of marketing and now let us discuss the strategies of
e-marketing. The strategies for e-marketing need to be carefully
Q.4: Discuss the current scenario of medical
tourism in India.
Explanation of medical tourism
Explanation of present situation of
medical tourism
Advantages of medical tourism
ANS:
Explanation of medical
tourism:
The medical tourism provider
collects information about the treatment, estimated cost, duration of stay
along with the list of hospitals and tourist destinations from the doctors and
consultants and sends it across to
Q.5:
Discuss the
future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare
marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management
is the process of understanding the needs and wants of the target market.
Consumer protection and satisfaction are the core concepts of marketing.
Healthcare marketing deals with the
Q.6:
Discuss the
standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered
while focusing on the PR measurement and evaluation are:
§
To
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