Tuesday, 24 October 2017

ml0018 smu mba summer 2017 (oct/nov 2017 exam) IVth sem assignment

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DRIVE
Summer 2017
PROGRAM
Master of Business Administration - MBA
SEMESTER
IV
SUBJECT CODE & NAME
ML0018
Project Management in Retail        

Q.1: Explain in detail Project Planning Process.
Detail explanation of Project Planning Process.
Ans:

Detail explanation of Project Planning Process:
The project planning process involves a number of stages that we shall discuss subsequently:
Identification and Prioritization of Business Needs
The first step

Q.2: What do you understand by Resource Smoothing and Resource Levelling?
Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources.
ANS:

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources:
Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on


Q.3: What are the different aspects of retail project execution?
Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues.
ANS:

Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues:
Retail project execution is different from routine operations. Important characteristics of retail project execution are listed as follows:
High Degree of Interaction with Agencies: A retail project team's interface with other agencies within the company and outside is very frequent. Rather, the functioning of retail project team depends entirely on

Q.4: Write notes on the Execution stage and Completion stage of retail project life cycle.
During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed.
ANS:

During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed:
Retail project execution is a very active stage in retail project management. It involves activities like actual construction of work-packages, action and coordination and monitoring and control.
(i)


Q.5: What do you understand by Retail Strategy? Discuss any 3 types of Growth Direction.
Retail strategy comprises several important dimensions.
Explanation of 3 growth direction
ANS:

Retail strategy comprises several important dimensions:
• The retailer’s target market mix.
• Retail format
• Sustainable competitive advantage

Explanation of 3 growth direction:
• The

Q.6: Write notes on: Decision rules & Decision-Tree Approach.
Decision rules are of various types.
ANS:

Decision rules are of various types:
Four different decision rules are discussed in this section. They include:
(i)                 E-

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