Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your
sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
DRIVE-Winter
2014
PROGRAM-MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT
CODE & NAME-MB0046- Marketing Management
BK
ID-B1629
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Suppose you are the marketing manager of a banking firm. Your bank has opened
its first branch overseas. What factor do you think will affect the choice of
marketing the most and why? (Define environment scanning, Demographics,
Political and Legal environment, Socio-cultural environment) 2, 2, 3, 3
Answer:
Environment Scanning: Environmental scanning is
designed to aid the long-term planners and strategists in the
organisations. Many people criticise the environmental scanning
technique because of the diffused and general nature of its results. Companies
use various methods for environmental scanning. We will discuss two
important techniques, namely
Q2.
A brand is a composite set of beliefs and associations in the mind of
consumers. In brand development, as a part of branding strategy decision, the
brand manager can decide to create new brand elements for the new products,
apply some of the existing brand elements to the new product, or use a
combination of existing and new brand elements to the existing and new
products. Explain the different branding strategies used by the companies for their
range of products.
(Definition
of Brand, Advantages of Brand, Explanation of different branding strategies
adopted by companies)2,2,6
Answer.
Definition
of Brand
Brand is name linked to one or
more items in the product line that is employed to recognise the source or
character of item(s).
Example: prudential
Q3.
Describe the international market entry strategies in brief. (Joint ventures,
Strategic alliances, Direct investment, Contract manufacturing, Franchising) 2,
2, 2, 2, 2
Answer:
International
Market Entry Strategies
There
are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first method,
the manufacturers take the help
of merchant exporters to get products exported to foreign markets.
In
direct exporting, the manufacturers decide to export themselves. Thus, the manufacturers have to decide,
whether they will go directly for exports or take the help of merchant exporters who are very often
recognised as export houses,
trading houses, etc. Some
Q4.
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves
an individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps. Explain
the steps in the personal selling process which helps in the successful sales.
(Definition
of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition
of Personal Selling
Personal selling is an activity
which involves a face-to-face interaction with the customers wherein there is a
quick response and personal confrontation. This allows for more specific
adjustment of the message. Here, the communication message can be
Q5. Describe the stages in consumer decision making
process.
(Explanation
of the stages in consumer decision making process) 10
Answer.
Stages
in consumer decision making process
Consumer buying decision process
is explained through a number of stages and is influenced by one’s
psychological framework comprising the individual’s personality, learning
process, levels of motivation, perception towards products and brands, and
formation of positive attitude towards the brand. Figure below depicts the
process of consumer decision-making in
Q6.
Describe some of the strategies for effective marketing and advertising in
rural market. Also explain the innovative use of media in rural market. (Nature
of the rural market, Strategies, Innovative use of media) 2, 3, 5
Answer:
Rural Marketing: The rural areas are where the
markets of the future lie. Urban markets are becoming increasingly
competitive and saturated for many products. On the other hand, rural
markets offer growth opportunities for firms caught up in intensive
battle in urban and metro markets. Marketing gurus describe rural markets
as the market of the new millennium
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your
sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
No comments:
Post a Comment