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DRIVE-Winter 2014
PROGRAM-MBADS (SEM
3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Q1.
Describe the general characteristics of consumers and explain the
classification of retail consumers based on shopping. (Define Retailing,
General characteristics of consumers, classification of retail consumers based
on shopping) 2, 3, 5
Answer:
Retailing: “Retailing is a set of activities that enables selling
of goods and commodities to the customers or end consumer in small
quantities”. A retailer is a person or an outlet through which products
or services are sold to customers or the end user. Retailing
is one of the key elements of a marketing and distribution strategy; it
Q2.
Describe the Retail Buying Process in brief.
(Definition of retailing, retail buying process) 2, 8
Answer:
Retail Buying Process
These basic psychological
processes play an important role in understanding how consumers actually make
their buying decisions. Marketers must understand every facet of consumer
behaviour. Marketing scholars have developed a “stage model” of
Q3
Explain the Retail Merchandising Management (RMM) in brief.
(Definition
of Retail Merchandising, Steps involved in RMM) 3,7
Answer.
Retail Merchandising
Retail merchandising
refers to the process used to conduct retail sales. As part of the process, the
merchandiser pays close attention to the different types of products offered
for sale, how to present those products to consumers in a best way, and
Q4.
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
(Definition of E-tailing, Advantages and Disadvantages of E-tailing) 2, 8
Answer:
E-tailing: Electronic retailing, also known as e-tailing, deals
with selling products and services online via the Worldwide Web.
Internet retailing or ‘e-tailing’, as it is usually referred to, covers
retailing using a variety of different technologies or media. It may be
broadly a combination of two elements. One is combining new technologies
with elements
Q5
Price is a highly sensitive and visible part of retail marketing mix.
Retailer’s overall profitability depends on Pricing. It plays an important role
in strategic decision making process. Explain various pricing strategies are
adapted by the retailer according to the situation.
(Explanation
of pricing in Retail, Retail Pricing strategies)2, 8
Answer.
Pricing in Retail
Price is a highly
sensitive and visible part of retail marketing mix and has a bearing on the
retailer’s overall profitability. Further, pricing itself is an essential part
of marketing mix and has its own place in the strategic decision-making
process. In
Q6
Describe any three Rural retail strategies in brief.
(Definition
of Rural retail, Any three Rural retail strategies) 2,8
Answer.
Rural retail
Rural retailing is the
fast growing aspect of retail since retailers can feel comfortable in finding
suppliers and they also act as buyers.
Get fully solved assignment. Buy online from website
online store
or
plz drop a
mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent
then call us on 08791490301, 08273413412
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