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DRIVE-Winter
2014
PROGRAMMBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAMEMK0017- E-MARKETING
BK ID-B
1810
CREDIT
& MARKS-4 Credits, 60 marks
Q1. Define
E-Customers with some examples. Also explain the Online buying process. (Definition
of E-customers with examples, Online Buying process)
Answer:
E-business offers unthought-of opportunities to tailor
your product to your customers' requirements, but getting the right technology
is vital, writes Mark Vernon
Electronic business has reasserted the primacy of the customer focus. It has underlined a change in the balance of power from
Electronic business has reasserted the primacy of the customer focus. It has underlined a change in the balance of power from
Q2. An
electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss
the five kinds of partners in an e-marketplace.
(Explanation
of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation
of e-marketplace
An
e-marketplace is a location on the Internet where companies can obtain or
disseminate information, engage in transactions, or work together in some way.
Most of the e-marketplaces provide two basis functions: 1) they allow
Q3. Discuss
the major legal and ethical issues in e-marketing.
A. Legal
issues
B.
Ethical issues
(Legal
issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually
means a person's lineal descendants, natural born children, their children, and
so on. These are distinguished from heirs, which can include other kin
such as a brother, sister, mother, father, grandfather, uncle, aunt, nephew,
niece, or cousin. This definition may be significant with respect to wills and trusts.
Q4.
What is e-mall? Explain the various types of online stores in an e-mall.
(Definition of e-mall, Various types of online stores) 2, 8
Answer:
e-Malls
e-Malls are Web sites
that feature links to numerous online shopping sites. Some of these portals
offer e-wallet technology, so you only need to enter a credit card number and
shipping information once, even if you shop numerous online stores.
Q5. Functions
of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These
functions form the framework of an e-marketing strategy. Discuss this formula
with a diagrammatic representation.
(Explanation
of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation
of 2P+2C+3S formula
The marketing mix is
built around the theory of “transaction.” These are explained by the exchange
of paradigm. The series of particular functions brings uniqueness to
e-marketing. These can be synthesised in the 2P + 2C+ 3S formula:
personalisation,
Q6. Discuss
the selling methods and sales promotion of E-marketing
(Explanation
of Selling method, Explanation of sales promotion of e-marketing) 5, 5
Answer.
Selling
method
Successful Internet
marketing campaigns borrow heavily from traditional direct response
techniques. These
principles have been extensively tested, re-tested, and proven to be effective
over time.
Use proven sales techniques
Ask
for the order –
Get fully solved assignment. Buy online from website
online store
or
plz drop a
mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent
then call us on 08791490301, 08273413412
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