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DRIVE
WINTER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM
3)
PGDISMN (SEM 1)
SUBJECT CODE &
NAME
MI0036 – BUSINESS
INTELLIGENCE & TOOLS
BK ID - B2043
CREDIT - 4
MARKS – 60
Q1. a. List the
factors responsible for the increasing importance of BI in organisations. b.
What are the obstacles in Implementing BI in Organisations 5, 5
Answer:
Factors Responsible for the Increasing
Importance of Business Intelligence in Organisations: The increasing importance of BI
is due to various factors, namely, technological advancement,
competitive market and need for quick reflexes. Let's elaborate on these
factors.
Technological advancement: The magnificent increase in
electronic connectivity between people and organisations through
Q2. a. Discuss the
contribution of business analytics in strategy management. b. How is CRM linked
to business intelligence? 5, 5
Answer:
Contribution of BA in strategy Management: A good financial performance is
the result of better business outcomes. To achieve these outcomes,
organisations need to develop and manage multiple, interconnected
business strategies. BA solutions give an actionable business forecast
that can guide business strategies and technologies to provide timely
and accurate financial results. Although, the business user teams may
only have
Q3. Explain the
data mining process in detail. (Figure to datamining process, Explanation of
the process) 3, 7
Answer: Figure to
datamining process:
Q4. Relate between
BI tools and relationship marketing strategy with (Relationship between BI
tools and relationship marketing strategy, Some example) 8, 2
Answer:
Relationship between BI tools and
relationship marketing Strategy: BI analytic tools, when used within a relationship
marketing strategy, can regularly review business performance trends and
suggest actionable recommendations, enabling the organisation to
consistently optimise the strategic marketing approach. In this way,
Q5. What are the
main features of a financial reporting system (Atleast 10 features) 10
Answer:
Features of a financial reporting system: The following are the main features of a financial
reporting system:
Drag-and-drop report builder: This feature helps in creating
sophisticated reports and analysing them with ease. To generate a report, you
Q6. Discuss the
various critical challenges that need to be overcome for BI to succeed within
an organisation (Listing the critical challenges) 10
Answer:
Critical Challenges for Business
Intelligence Success: Business
success is achieved with BI through easily accessible information. This
access can be best achieved with the help of precise and timely insight into
the finances and customers of an orgainisation as well as the state of the
market. The true indicator of success in
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your
sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
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