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DRIVE SPRING 2016
PROGRAM BBA
SEMESTER 1
SUBJECT CODE &
NAME
BBA 101
COMMUNICATION
SKILLS
1 Depending on
the channel used and the style of communication, there can be various types of
communication. Explain the various types of communication based on channels and
style?
Meaning of communication
Types of communication based on
communication channels
Types of communication based on style and
purpose
Answer: Communication is a process
whereby the meaning is defined and shared between living organisms.
Communication requires a sender, a message, and an intended recipient, although
the receiver need not be present or be aware of the sender's intention to
communicate at the time
2 Explain
language and communication
Explain language
Explain communication
Answer: Language
Language
primarily exists as speech. Our ideas and thoughts are abstract, intangible
entities. We use a system of sounds to encode those ideas and thoughts into the
words of a given language. For language to become communicable, it is necessary
that both the transmitter (speaker or writer) and the receiver (listener or
reader) of the spoken message understand the code. The same concept
3 Discuss
different types of communication network practiced in an organization.
Meaning of Communication Network
Types of Communication Network
Answer: Communication Network
Communication Network refers to a simple
form or means of intersection of lines in all directions where messages are
sent with high accuracy, speed and smoothness. In other words, it is the
4 What is
internal communication and what are the reasons for having it in the
organisation?
Meaning of Internal Communication
Reasons for an organization to have
internal communication
Answer: Internal communication
refers to the communication that is within the organization and is designed to not
reach outside the organization. It differs from the external communication in
being confined to the organization, being less formal and in making use of
terminologies that
5 Different
purposes of reading require different methods of reading. Describe the various
ways of reading. What are the techniques that you can use to improve your
reading?
Types of reading
Techniques
Answer: Types of reading
1. Scanning: It is the fastest type of
reading. We use this method when we wish to find some specific information
about something in a hurry. We quickly glance through the text, move our eyes
quickly over the pages to look for relevant words or phrases that would give us
the required information or lead us to it. This method is usually used for
reading particular lists, sentences,
6 Explain the
importance of 7 Cs of Communication.
Importance
Answer: The 7 Cs of
communication: Communication plays a vital role in everyday affairs, whether it
be in our personal life or at our workplace, the importance of effective
communication cannot be over looked. Communication can take place in several
forms. It can be through the spoken word, writing or even through written symbols.
Even physical gestures play an important role in communication. The tone and
pitch of your voice make a difference too. Similarly,
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