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DRIVE SPRING 2016
PROGRAM Master of
Business Administration - MBA
SEMESTER III
SUBJECT CODE &
NAME
ML0010
Warehousing & Supply Chain Management
1 What
do you understand by supply chain management? What is its significance for the
modern trade and enterprise?
By supply chain management, we
mean the systematic and strategic coordination in the linkages of the chain,
which functions competently to bring about customer satisfaction at the
delivery’s end and further use of the product and services by the company.
Answer: By Supply Chain
Management (SCM) we mean the systematic and strategic coordination in the
linkages of the chain which functions competently to bring about customer
satisfaction at the delivery’s end point and further use of the product and
services by the company. It involves high precision of
2 With
suitable examples, differentiate between basic and value-added services.
Basic customer service is the
service rendering on which a firm builds its fundamental business
relationships.
Answer: Basic customer
service is the service rendered on which a firm builds its fundamental
business relationships. All customers are treated equally with the objective to
build and maintain overall customer loyalty. An important consideration in
determining a firm’s basic service programme depends on
3 How do
the metrics improve logistics operations in a supply chain?
Supply chain management requires management
of complex dependencies between teams, departments and partner companies across
international boundaries. It is a natural area for metrics. There are hundreds
of metrics that can be used to score supply chain management performance.
Answer: A retail
organization which wants to improve its supply chain logistics has to begin
with identifying the metrics that it wants to use. It is important to focus on the
vital measurements that mean the
4 Discuss
briefly the issues that affect strategic fit.
It is very easy to have an
effective strategic fit in place when a firm targets a single customer segment.
Answer: It is very easy to
have an effective strategic fit in place when a firm targets a single customer
segment. However, the strategic fit of a company is affected differently when
it has multiple products to offer, multiple customer segments to serve and when
its products undergo their life cycles. The following are
5 Describe
the distinctive features of the operational decisions in manufacturing, supply
and logistics.
Operational decisions are
formulated on a day-to-day basis to facilitate the efficient flow of materials
in the supply chain. There are the many types of operational decisions having critical
effects on the supply chain.
Answer: Operational
decisions are formulated on a day-to-day basis to facilitate the efficient flow
of materials in the retail supply chain. There are many types of operational
decisions having critical effects on the supply chain.
1. One of
6
Analyse the role of information technology in finding the most suitable
sourcing decisions in supply chains.
The sourcing software arena set
up a multitude of electronic marketplaces in the late 1990s with a view of
transforming the purchase of goods and services.
Answer: Sourcing-related IT
has had the maximum crests and troughs of any supply chain software sector. The
sourcing software arena set up a multitude of electronic marketplaces in the
late 1990s with a view of
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