Saturday, 2 July 2016

mb0039 smu mba spring 2016 (jul/aug 2016 exam) Ist sem assignment

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DRIVE: SPRING 2016
PROGRAM: Master of Business Administration- MBA
SUBJECT CODE & NAME: MB0039 –Business Communication
CREDITS & MARKS: 4, 60
SEMESTER: I
BK ID: B1622

Q.1: Explain briefly the characteristics of communication.
Characteristics of communication
ANS:

Characteristics of communication:   
It is unavoidable – It is impossible not to communicate, since we communicate unintentionally all the time, even without the use of words. Our body language, the way we dress, the importance we give to arriving on time, our behaviour and the physical environment in which we work, all convey certain messages to others.
It is a two-way exchange of information


Q.2: What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Importance of Kinesics with example
Importance of Proxemics with example
ANS:  

Importance of Kinesics with example:
Kinesics is the most often studied and important area of non-verbal communication and refers to body movements of any kind. Different body movements can express inner states of emotion. The different body movements are:
Facial



Q.3: Differentiate between open and closed questions with examples?
Effective Questioning
ANS:

Effective Questioning:
Effective Questioning facilitates effective listening. Asking the right questions enables us to understand the subject better. Effective questioning can help in uncovering needs and analysing problems. It can also help you in

Q.4: Imagine a new product from kids’ apparel industry. Write a persuasive letter to customers, persuading them to buy your company’s product.
Choosing the product and describing in letter
Persuading the customer to buy it
ANS:

Choosing the product and describing in letter
Heading – The heading of a business letter usually contains the name and postal address of the business, E-mail address, Web-site address, Telephone Number, FAX, etc. The Heading appears on top of the page. Usually organizations use letter head as the

Q.5: List the types of business reports. Explain them.
Types of Business Reports
ANS:  

Types of Business Reports
Reports can be classified based on several criteria, including there use (progress and financial reports), purpose (informational, analytical and persuasive reports), frequency of preparation (annual, monthly, weekly and hourly reports), length (short and long reports) and whether they are internal to the business or are used outside the business. The most common types of business reports may be divided into the following categories:

Q.6: Write short notes on:
a) Topic Based GDs
b) Case Based GDs
ANS:

a) Topic Based GDs:
In this type of GD, the moderator gives a topic to the candidates, or they may be allowed a few minutes to select their own topic for discussion. By the end of the discussion, the group should attempt to arrive at a conclusion on the issue that is covered by the

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