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DRIVE SPRING 2016
PROGRAM Master of
Business Administration - MBA
SEMESTER III
SUBJECT CODE &
NAME
ML0013
Retail IT Management
1 Explain
the various factors affecting the use of IT applications in the retail industry.
The various factors affecting the
use of IT applications in the retail industry are,
o The nature and type of the
business
o The availability of manpower
o Unique needs of technology in
retail
o The scale and scope of
operations
Answer: Factors Affecting
the Use of IT Applications in Retail Industry
1. The nature and type
of business
The main factor that
affects the need and application of technology is the nature and type of
industry. For example, a retailer who is in the fashion industry would like to
update himself with the latest trends and changes in buying patterns at a much
faster rate as compared to a retailer who is into
2 List
some of the benefits of using IT in the retail sector.
Some of the benefits of using IT
in the retail sector are,
Answer:
The
technological benefits are open to all, therefore in order to remain ahead in the
race, a particular retailer can do the following things:
•
Optimize inventory levels
• Utilize
shelf space efficiently
•
3 Explain
the application of kiosks in the retail industry.
Application of Kiosks in the
retail industry is summarized below:
o At a retail outlet, Kiosks can
be designed to give information about the products, their locations, prices
etc.
o Kiosks can dispense information
and can be used to spread social awareness about consumer rights, ethical marketing,
anti-smoking and other such social issues.
o Kiosks can provide an add-on
service to the customers in the travel industry.
Answer: Interactive kiosks
providing information and services can be widely used in retail. We come across
various types of kiosks dispensing information and services at airports,
railway stations, travel enquiry offices, restaurants, retail banking etc.
These applications can be summarized as follows:
1.
At
a retail outlet, kiosks can be designed to give information about the products,
their locations, prices etc. They can educate customers about various
promotional schemes and discount schemes running in the store. They can inform
the customer about future schemes and promotions. At a point of
4 Explain
how the CRM software helps the retailer in his business.
The CRM software is extremely
helpful to a retailer. It first collects the primary data about the customer
and further analyses this data to provide customer interactions history, sales
histories, contact information, buying preferences, characteristics,
demographics, customer loyalty, so on and so forth.
Answer:
Retail
POS system offers a variety of functions and features which are required for
different types of retailing businesses. All these features can be summarized within
the following heads. These are the best
5 List
the advantages of relational database management system (RDBMS).
The advantages of Relational
Database Management System (RDBMS) are:
Answer: RDBMS are the most
popular database systems. They offer a lot of advantages over other forms of
databases. Almost all the latest developments in application software are being
done on RDBMS such as Oracle, SQL-Server, DB2, Sybase, Ingress, MySql, MSDE,
MS-Access, etc. The popularity of RDBMS is because of the following advantages:
1. Structural
independence:
In RDBMS, the structures of database and data elements are independent.
Structural independence means changes in the database structure do not hamper
data access
6 Discuss
the various hardware equipment used in networking.
The various hardware equipment
used in networking are:
Answer: The hardware devices
are hubs, switches, repeaters, and bridges which are used to connect and
enhance the signals and connect such networks. They work as bridges between
various computers. Similarly, connecting two networks is called
internetworking, and the devices needed to connect them are routers and
gateways. We will briefly cover the essential equipment used in networking.
(i)
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