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DRIVE SPRING 2016
PROGRAM Master of
Business Administration - MBA
SEMESTER III
SUBJECT CODE &
NAME
ML0012
Store Operations
1 Write
a short note on the current trend of sales promotion in retail stores.
Retailers in recent years have
become increasingly inclined towards the use of sales promotion techniques,
often at the cost of advertising.
Answer: Retailers in recent
years have become increasingly inclined towards the use of sales promotion
techniques, often at the cost of advertising. Though these promotional efforts
are concerned
2 Name a
few standard departments in centralized retail companies and their functions.
The concept of centralized
retailer is applicable when the retail organization has more than one store.
Answer: The Role of
Centralized Retailer
The concept of
centralized retailer is applicable when the retail organization has more than
one store, may be in different cities, and carries out strategic functions collectively
on behalf of stores. When the activities and scope of these individual stores
increase, some controlling activities are transferred to individual retail
3 What
does an optimum store layout ensure?
An optimum store layout not only
ensures the fittings of racks and cabinets too closely nor too scarcely. A
well-planned store layout makes the storage activities easy.
Answer: An optimum store
layout ensures that the fittings of racks and cabinets are neither too many nor
too scarce. A well-planned store layout makes the sales activities easy. The
loading and unloading of merchandise onto shelves and racks become easy and
smooth. Further, a well-planned layout gives a better outlook to the store and
avoids the chances of wastage, accidents, pilferages and damage.
4
Elaborate on the need for codification process.
Each retail venture, be it small,
franchisee, chain store or super market, has its own system of codification.
Answer: Codification is a
process of assigning a particular name/number to each item in the stock that
represents the group, the subgroup, the type, the dimensions and sometimes the
price of the item. Each retail venture, be it small, franchisee, chain store or
super market, has its own system of codification. These assigned numbers may
vary from eight to thirteen digits. The first two digits usually
5
Explain the disadvantages of standardization.
Standardization results in
reduction in choices because of reduced variety and consequent loss of
customers.
Answer: Following are the
few disadvantages of standardization:
(i) Standardization
results in fewer choices because of reduced variety and, in turn, leads to loss
of customer base.
(ii) Standards once
6
Explain the activities under receiving inspection.
Activities under receiving
inspection are:
1. The receiving inspector
receives all raw material and makes entries in the ledger.
2. The receiving inspector will
not accept any material until proper certifications have been received for
physical verification.
3. The receiving inspector should
document the results of all inspections/tests immediately.
Answer: Activities under
Receiving Inspection
• The receiving
inspector receives all merchandise and makes entries in the ledger.
• The receiving
inspector will not accept any merchandise
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