Thursday, 25 May 2017

bba206 smu bba spring 2017 (jul/aug 2017 exam) IInd sem assignment

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PROGRAM: Bachelor of Business Administration- BBA
SUBJECT CODE & NAME: BBA206: RESEARCH METHODS
CREDITS & MARKS: 2, 30
DRIVE: SPRING 2017
SEMESTER: Semester 2
BK ID: B1518


Q.1: Discuss the various steps involved in research process with a suitable diagram.
Steps involved in research process
Research process diagram
Ans:

Steps involved in research process

There are many steps of research process:
1. Identify the Research Problem
A research problem refers to some difficulty, which an organization faces and wishes to obtain a solution for. While undertaking research, defining the problem is very vital because “problem clearly stated is half solved”. This shows how significant it is to “identify the problem correctly”. While defining


Q.2: What is Secondary data? What are the advantages & disadvantages of Secondary Data?
Secondary data
Advantages of Secondary
Data Disadvantages of Secondary Data
Ans:

Secondary data:
Secondary data refers to data that was collected by someone other than the user.Common sources of secondary data for social science include censuses, information collected by government departments, organisational records and datathat was originally collected for other


Q.3: Explain the qualities of a good questionnaire.
Qualities of a good questionnaire
Ans:

Qualities of a good questionnaire:
Questionnaire framing is the most difficult task in research. Careful framing of questionnaires is essential to obtain reliable data. Some of the principles to be remembered while framing a good questionnaire are given below:
1) It must be simple: The questions should be straightforward and short. They should be simple, which could be easily answered.
2) Begin with a

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