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PROGRAM
Master of Business Administration -
MBA
SEMESTER
II
SUBJECT CODE & NAME
MBA203
Marketing Management
Qus:1 Define Marketing and various
marketing orientations.
Answer: Marketing is said to be as old as
civilisation itself. In fact, marketing came into existence with the barter
system. With the passage of time, barter system evolved into the art of
selling. The origin of marketing dates back to the ancient civilisation when
man used symbols, signs, and material artefacts to transact and communicate
with others. The industrial revolution of 18
Qus:2 Write
short notes on Environmental Scanning and Implications of Inflation.
Answer: Environmental Scanning
Environmental scanning refers to the careful monitoring of
an organisation's internal and external environment for detecting early signs
of opportunities and threats that may influence its present and future
marketing plans. It helps the marketer in taking decisions regarding where to
compete
Qus:3 Explain the various stages
involved in Consumer Decision Making Process. Support your answer with a proper
diagram showing the Consumer Decision Making Process.
Answer: The consumer decision making process
is the way in which people gather and assess information and make choices among
alternative goods, services, organizations, people, places, and ideas.
Qus:4 Explain Product Life Cycle
(PLC)
Answer: Products follow certain kinds of
lifecycle patterns. Let us discuss the different stages in the lifecycle of
products.
Let us discuss each stage of product lifecycle in detail
Introduction
stage
Research or engineering skill leads to new product
development. The product is submitted to the market at the
Qus:5 What do you mean by Brand?
Enlist various advantages of Branding.
Answer: A traditional definition of brand
stands as a name, word, mark, symbol, device, or a combination thereof, used to
identify some product or service of one seller and to differentiate them from
those of the competitors. The definition clearly focuses on the function of a
brand, that is, to identify, irrespective of the specific means employed for
the identification. A modern definition talks about the brand as a vehicle for
delivering a certain value to the consumers.
Qus:6 Explain Advertising. Also
explain any 12 types of Advertising.
Answer: Advertising is a paid form of
communication in which the sponsor or the brand owner has made payments to the
media to carry the message through their set of media vehicles.
The Oxford Dictionary explains advertising as 'to make an
announcement in a public place, describe or
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