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DRIVE
Spring
2017
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
Semester
6
SUBJECT
CODE & NAME
BBR601
–Modern Retail Management Process and Retail services
1 What are the
main factors challenges international retailing? List down the leading
international retailers.
Factors challenges international
retailing
List the leading international retailers
Answer: Challenges
in International Retailing
·
New
Environment: A retail organisation needs to understand the
culture, values and ethics of a country where it wishes to operate in order to
fulfil the requirements of the customers of that country. This requires
extensive market research and huge cost, which can be a
2 Briefly
discuss the internal resource & competitive advantages with examples.
Internal resource and competitive
advantages
Answer: Internal
Resources and Competitive Advantage
Globalisation
and easing retail FDI norms are also going to intensify competition in the
Indian retail market. To survive in the market and gain an edge over its
competitors, a retail organisation needs to manage its internal resources
effectively. These internal resources are:
·
Workforce: It
plays an important role in strengthening the competitive position of a retail
organisation.
·
3
Explain in detail Expansion strategy.
Expansion strategy
Answer: Expansion
means opening more stores in more geographies. For example, domestic retailers
can expand their businesses by entering into global markets. Usually, retailers
expand their businesses when they have gained a competitive advantage in
domestic markets or they want to utilise their idle resources for
4 What are the
modes of retail promotion?
Modes of retail promotion
Answer: How do you
get acquainted to a new brand every time? Promotion does it for you. Promotion
indicates the effort of any organisation to communicate about its offerings to
the target consumers. It constitutes an important part in marketing. The main
aim of promotion is to create sufficient demand
5 Mention some
of the ways by which retailers can build relationship with the customers.
Ways by which retailers can build relationship
with the customers
Answer: In today’s
competitive business scenario, you have numerous alternatives for a single
product. This may encourage you to switch from one brand to another based on
factors such as the quality and price. However, in certain cases, you prefer to
stick to one particular brand or retailer. Ever thought why does it happen?
This is due to the long-term relationship that the organisation has established
with you. However, the relationship is not an outcome of a one day effort. This
relationship is
6 Write short
notes on:
a) Internet
Retailing
b) Corporate
Social Responsibility (CSR)
Answer: a) The Internet
is a system that inter-connects different computer networks through Internet
Protocol Suite or IP to serve billions of users across the world. It allows
users to exchange data, ideas, news and opinions with each other from any
location in the world. In retail, the Internet has enabled retailers to get in
touch with manufacturers, wholesalers and customers from distant locations
without spending too much time and effort. These significant changes
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