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DRIVE
SPRING
2017
PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
II
SUBJECT
CODE & NAME
BBA209
Marketing
Management
Assignment
Set -1
1 What are the
various types of market based on –
a. Geographical
Coverage
b. Commodities/Goods?
Types of market based on Geographical Coverage
Types of market based on Commodities/Goods
Answer: A. Based on geographical coverage
Communication, transport, science and technology etc.,
have widened the geographical area of markets. Four stages are noticed in the
geographical development of markets.
1) Family Market: First, family markets
existed where exchanges were confined within
2 Write Short Notes
on:
a. 4 Ps of Marketing
b. Additional 3 Ps of
Marketing
4 Ps of Marketing
Additional 3 Ps of Marketing
Answer: a. 4 Ps of Marketing
Product: Product refers to the physical entity offered by
the company to its customers, which is a combination of tangible and intangible
qualities. Product normally refers to the goods or services offered by a
company which satisfies the needs or wants of a customer. In broad terms,
product can
3 Explain the various
steps involved in New Product Development.
Elaborate the steps involved in New Product Development.
Answer: Steps involved in New Product
Development
1)
Idea generation: Product planning starts with the creation of product ideas. The
continuous search for new scientific knowledge provides the clues for
meaningful idea formation. Ideas may also originate from consumers, salesmen,
middlemen, scientists, technologists, consultants
Assignment
Set -2
1 What are the
various factors that influence Channel Decision?
Explain the factors influencing Channel Decision.
Answer: The various factors that influence the selection of the channel of
distribution by a manufacturer or producer or the factors affecting channel
decisions are:
i)
Product Characteristics: Product characteristics refer to the various characteristics of a
product, such as its class (i.e., whether it is a consumer product or an
industrial product, and if it is a consumer product, whether it is a
convenience 'product or shopping product or speciality
2 Write short notes
on
a. Different types of
advertising appeals used by Ad Agencies
b. Essentials of a
good advertising copy
Different types of advertising appeals used by Ad Agencies
Essentials of a good advertising copy
Answer: A. Different types of advertising appeals
used by Ad Agencies:
- Emotional
appeal influences customers to buy the products emotionally. These are the
people who are emotionally motivated to buy certain products. Emotional
appeal includes two categories: Personal appeal and Social appeal. The
personal emotions
3 Mention 3 important
characteristics of Services. What are the important factors that have
contributed to the growth of service industry?
3 important characteristics of Services
Important factors that have contributed to the growth of service
industry
Answer: Characteristics of services
a) Perishability – Services are perishable or short term in
nature. They cannot be transported or stored for a long time, like other goods.
The service comes into existence only when the customer demands for the same.
Both the customer and the service provider have to be
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