Thursday, 25 May 2017

bba404 smu bba spring 2017 (jul/aug 2017 exam) IVth sem assignment

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DRIVE
Spring 2017
Program
BBA
Semester
4
Subject code & name
BBA404- SMALL BUSINESS MANAGEMENT

1 Write short notes on the following:
a) Significance of small business
b) Evolution of small business in India

Answer: a) Significance of small business can be understood under two dimensions – its contribution to the national economy and its contribution to entrepreneurship contribution to the economy. Both in developed and developing countries, small business plays a pivotal role in generating employment,



2 Elaborate on concept of strategic management and strategy.
a)Concept of strategic management
b)Strategy

Answer: According to Peter Drucker “strategic management is not a box of tricks or a bundle of techniques but it is analytical thinking and commitment of resources to action.” Strategic management, in the view of Arthur A Thompson Jr & A J Strickland II, consists of five inter-related


3 Describe the following:
a) Capacity management and
b) Types of manufacturing processes.

Answer: a) Capacity refers to the output the plant can produce in a time period. Building capacity in excess of demand requirement will result in blocking up of funds in idle capacity. Too short a capacity will force the business to forego orders resulting in customer dissatisfaction. Consequently, it will sap the morale of the marketing staff. It is imperative that the right \\


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