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PROGRAM
BACHELOR OF COMPUTER APPLICATION
SEMESTER
5
SUBJECT CODE & NAME
BCA5043, E-COMMERCE
Qus:1 a)
What are the important features of portals?
b) What are the primary functions of
portal
Answer: Some of the important features of
portals are as follows:
i) Organize content by building a corporate topic hierarchy.
ii) Create search capability by buying a high–end search
server and building a corporate wide search
Qus:2 What are the benefits of
E–Commerce ?
Answer: The electronic commerce has a list
of benefits such as:
Sale and purchase of
goods between producers and consumers can take place without depending upon
time or distance.
Consumers have the
benefit of browsing through an entire range of products manufactured by
different producers, thereby giving
Qus:3 What are the steps involved in
the process of transforming raw data into a data warehouse?
Answer: The process of transforming raw
data into a data warehouse involves the following steps:
Extraction
Consolidation
Qus:4 What is online marketing?
Explain its three segments.
Answer: Online marketing means using the
power of online networks, computer communications and digital interactive media
to reach your marketing objectives. Online marketing will not replace
traditional forms of marketing any way. Instead, it will both add to and
subtract from today‟s marketing mix. It will add more interactivity. But it
will subtract costs. It will add more
Qus:5 Explain the architectural
components of CRM.
Answer: Interactive computer and
communications technology assist in the sales and support process in several
ways. Telephone, live chat and e-mail can enhance the effectiveness of customer
service representatives. Web technology helps offloading the support issue to
customers who enjoy helping each other on web. A true CRM solution is a complex
combination of many of the
Qus:6 Define firewall along with its
components.
Answer: An internet firewall is a system
or group of systems that enforces a security policy between an organization‟s
network and the internet. The firewall determines which inside services may be
accessed from outside, which outsiders are permitted access to the permitted
inside services, and which
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