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DRIVE
SPRING 2017
PROGRAM
Bachelor of Business
Administration - BBA
SEMESTER
II
SUBJECT CODE & NAME
BBA207
Business Strategy
1 What are the various types of
strategies pursued by businesses? What are the various features of Business
Strategy?
Explain the types of strategies pursued by
businesses
Explain various features of business
strategies
Answer: The strategies pursued by businesses are broadly
divided into the following types –
1) Corporate strategy – refers to the approach which provides the
design for the overall growth of the organization so as to ensure stability and
growth of business. In this the top management consists of Chief Executive
Officer (CEO), the board of directors and other senior executives. These occupy
the apex of decision making within an organization. For example, consider
General Electric (
2 Explain the Strategic
Management Process.
Elaborate Strategic Management Process
Answer: Strategic Management Process:
Environmental Scanning
Environmental scanning is the process of gathering
information about events and their relationships within an organization's
internal and external environments. The basic purpose of environmental scanning
is to help management determine the future direction of the organization. It
involves the acquisition and use of information about events, trends, and relationships
in an
3 What are the various traits of
strategic leaders which help to set them apart from other managers?
Explain the traits of strategic leaders which
help to set them apart from other managers
Answer: The traits of strategic leaders which help to
set them apart from other managers –
- Loyalty – Effective leaders are
loyal to their vision by means of both words and deeds. They also exhibit
the
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