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ASSIGNMENT
DRIVE Spring
2017
PROGRAM BBA
– RETAIL OPERATIONS
SEMESTER V
SUBJECT
CODE & NAME BBR503
&BUYING
BOOK ID B1804
CREDITS 2
MARKS 30
Note: Answer all
questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Ques1 List a few key roles and responsibilities of a
retail buyer.
Ans The role of a
retail buyer is not only confined to buying products but also includes various
other responsibilities, such as planning, forecasting, liaisoning, etc.
However, the responsibilities of a buyer vary across organisations. Many retail
giants like Walmart, Future Group and Reliance Retail Ltd carry out their
retail buying activities through trainee buyers, assistant buyers, buying
managers, buying directors, etc. On the other hand, the buying function in
Ques2 Discuss the concept of product mix &
consignment buying.
Ans Product
assortment, also known as a product mix, is basically a variety of product
lines that a retailer stocks to fulfil the requirements of consumers. It generally
refers to the length, breadth, depth and consistency of products stored by a
retailer. Let us discuss the concept of product mix with
Ques3 What are the five stages of buying decision
making?
Ans A buying
decision is the process of making up one’s mind to buy a particular product.
For example, as a customer, you cannot just go and purchase a product. You need
to first make up your mind to purchase that product. Similarly, retailers also
need to follow certain steps in order to make
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