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DRIVE
Spring 2017
PROGRAM
Bachelor of Business
Administration – BBA (Retail Operations)
SEMESTER
V
SUBJECT CODE & NAME
BBR504
Visual Merchandise
1 Write a short note on concept of visual
merchandising and objectives of visual merchandising.
a)
Concept of visual merchandising
b)
Objectives of visual merchandising
Answer: a) Concept of Visual Merchandising
Merchandising
is one of the major areas of business processes. Merchandising is a process of
sourcing some goods and services and making the right quantity of those goods
and services available to
2 Explain in detail Merchandise line and Assortment
Strategy.
a)
Merchandise line and
b)
Assortment Strategy
Answer:
a) Merchandise line
A
set of products that are closely associated to one another can be viewed as a
product group. This product group is called the merchandise line or category of
a retailer. The products in a merchandise line are called ‘closely related on
the basis that they are intended to be sold to a specific set of customers
3 Write a note on Future Prospects of Visual
Merchandising.
Future
Prospects of Visual Merchandising
Answer:
Prospects of Visual Merchandising
According
to the generic analysis, the perception of human beings has an impact of about
80% only by the visual aspects. Visuals communicate hundred times more
effectively than just the words. Thus, the visual image of the merchandise kept
for sale creates a lasting impression in the minds of
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