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DRIVE: Winter 2016
PROGRAM:
Bachelor of Business Administration- BBA Semester 3
SEMESTER:
3
SUBJECT
CODE & NAME: BBA 304 - Advertising and sales
BK
ID: B1598
CREDITS
AND MARKS: 4 CREDITS AND 60 MARKS
Q.1:
Define advertisement and explain its major characteristics with examples.
Definition
(3 Marks)
Characteristics
(7 Marks)
Ans:
Definition:
"Advertising is
the non-personal communication of information usually paid for and usually
persuasive in nature about products, services or ideas by identified sponsors
through the various media to reach
Q.2:
Explain the word copywriting with definition. Also write in detail the
copywriting guidelines.
Definition
(3 Marks)
Guidelines
(7 Marks)
Ans:
Definition:
Copywriting is a
specialised form of communicating ideas that are meant to serve the
requirements of modern marketing. It helps in establishing links between
advertisers and their prospects. It may
Q.3:
What are the advantages and disadvantages of newspaper as a medium of
advertising?
Advantages
(5 Marks)
Disadvantages
(5 Marks)
Ans:
Advantages:
The advantages of
newspapers.
Range
of market coverage Advertisers can reach local or metro
markets, special interest groups and racial and ethnic groups in a cost-
efficient manner.
Comparison
shopping Consumers use newspapers for comparison shopping,
so they are especially useful for
Q.4:
What do you mean by Public relations (PR)? What are the difference between PR
and advertising?
Meaning
(5 Marks)
Differences
(5 Marks)
Ans:
Meaning:
“Public relations” is
used to build rapport with employees, customers, investors, voters or the
general public. Public Relations (PR) is the actions of a corporation, store,
government, individual etc. in promoting goodwill between itself and the
public, the community, employees, customers etc.
Q.5:
Define personal selling and explain the steps involved in personal selling
process?
Definition
(3 Marks)
Steps
(7 Marks)
Ans:
Definition:
Personal selling can be
defined as an oral communication with the potential buyers of a product with
the intention of making a sale. It may focus initially on developing a
relationship with a prospect, but ultimately
Q.6:
Explain the various methods for evaluating the performance of salespeople?
Each
method carries (10 Marks)
Ans:
Companies use different
forms or methods for evaluating the salespeople. Some of the commonly used
forms are:
1.
Graphic rating scales: This method is most commonly used
in sales organisations. It is particularly useful in evaluating the
salespeople’s qualitative behavioural or efforts related criteria. The example
shown below presents several qualitative behavioural criteria used for
evaluating the salespeople.
2.
Ranking: This
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
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125/subject
if
urgent then call us on 08791490301,
08273413412
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