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DRIVE
Winter 2016
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE & NAME
MI0039- E-COMMERCE
1 Define the concept of e-commerce. Briefly
explain the features and advantages of e-commerce.
Concept
of e-commerce
6
features of e-commerce
4
advantages of e-commerce
Answer: Electronic Commerce or
e-commerce is the latest concept in today’s business scenario. Broadly
speaking, the e-commerce business methodology addresses the needs of
organisations, retailers and consumers to reduce the costs, while improving the
quality of service and increasing the speed of delivery of
2 Briefly explain the following
E-Commerce models.
a. Business to Consumer (B2C)
b. Business to Business (B2B)
c. Consumer to Consumer (C2C)
d. Consumer to Business (C2B)
Answer: a. Business to Consumer (B2C)
The Internet has changed the
way customers purchase or sell goods. They use online shopping portals to buy
products, such as apparels, shoes, electronics, automobiles, tours packages and
so on. The B2C model involves purchase and sale transactions between
organisations and customers over the
3. Define the concept of web marketing
and web advertising.
State the guidelines for market
segmentation on the web.
Define
the concept of web marketing
Define
the concept of web advertising
Explain
the guidelines for market segmentation on the web.
Answer: Concept of Web-Marketing
The use of the Internet for
marketing goods and services by organisations is called Web-marketing or is
more frequently referred to as Internet marketing. The interactive nature of
providing an instant response is unique to Web-marketing and in this way,
differentiates it from traditional marketing. It has a broader scope than
traditional marketing in the sense that it encompasses
4 Briefly explain the developments that
IT has driven in the banking industry.
Explain
8 types of development
Answer: Developments in Banking Industry
1. Electronic Payment Services
- E Cheques: Banks have come up with a
new technology for enabling electronic payments through e-cheques. E-cheques
will largely replace the use of conventional paper cheques.
2.
Real Time Gross Settlement (RTGS): The Real Time Gross Settlement system has been prevalent in the Indian
banking industry since March 2004. RTGS technology can be used to give banks electronic
instructions to transfer funds from one’s own accounts to accounts in other
banks
5 What is online publishing? Explain the
different ways to publish information using the internet.
Define
the concept of online publishing.
Explain
any 6 techniques to publish information using the internet.
Answer: Online publishing is the process of using computers
and software to create text and graphics to develop Internet-based documents,
such as newsletters, online magazines, books, brochures, catalogues, blogs and
the like.
6 techniques to
6 Briefly explain the potential threats
to online security.
Explain
any 5 major threats to online security
Answer: Potential threats to online security
Viruses and
Worms
The major threats to online
security are viruses and worms. These harm data and software by either
corrupting them completely or partially. Viruses and worms attach themselves to
host computers and destroy important files and software needed for the proper
functioning of the system. Computer viruses have been around since the 1980s as
the computer programs designed to spread
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