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DRIVE:
winter 2016
PROGRAM:
MASTER OF BUSINESS ADMINISTRATION (MBA)
SUBJECT
CODE & NAME: MK0017 – E-MARKETING
CREDITS
& MARKS: 4, 60
SEMESTER:
IV
BK
ID:B1810
Q.1: Explain Front-end
& Back-end activities of Infrastructure: Building a Product system. Explain
Digital Products.
a) Explanation of
Front-end & Back-end activities of Infrastructure: Building a Product
system.
b) Explanation of
Digital Products.
ANS:
a) Explanation of
Front-end & Back-end activities of Infrastructure:
In software engineering, front end and
back end distinguish between the separation of concerns between the
presentation layer (the front end) - which is the interface between the user -
and the data access layer (the back end). The front and back ends may be
Q.2: List and explain
the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the
types of online stores in E-Malls
b) Explanation to the
Parties in an E-Marketplace
ANS:
a) Explanation to the
types of online stores in E-Malls:
e-Malls
are Web sites that feature links to numerous online shopping sites. Some of
these portals offer e-wallet technology, so you only need to enter a credit
card number and shipping information once, even if you shop numerous online
Q.3: Elaborate on the
Internal and External Considerations of Situational Analysis
Internal and External
Considerations of Situational Analysis
ANS:
Internal and External
Considerations of Situational Analysis:
An
e-marketing plan can be developed by research and analysis. Its aim is to reach
marketing objectives with the help of electronic goods. Every good e-marketing
plan is developed according to the overall marketing plan of the organisation.
e-Marketers
analyse the present micro and macro-economic situation of a firm before
planning. Both internal and external factors should be taken into consideration
while planning. The planning process has an impact on the ability to carry on
the
Q.4: Explain the 4 P’s
in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4
P’s in E-Marketing
b) Explanation to the
additional 3P’s in E-Marketing of Services
ANS:
a) Explanation to the 4
P’s in E-Marketing:
4
P‟s are depicted on the internet and online marketing:
Product
There are some key factors in e-marketing that enhance product development and
help to identify categories of new-product strategies and the classifications
for a suggested Internet product taxonomy. A product is a bundle of benefits
that satisfies needs of organizations or consumers. Products such as search
engines are
Q.5: Elaborate on the
Word-of-Mouth Marketing Techniques
Word-of-Mouth Marketing
Techniques
ANS:
Word-of-Mouth Marketing
Techniques
From
a conceptual viewpoint, online social networking is no different than
traditional networking and socialising. You
Q.6: Write short notes
on:
a) Customer Metrics
b) E-mail/Direct
Metrics
c) On-site Web
analytics technologies
ANS:
a) Customer Metrics:
Customer metrics are
buzzwords in the business world that have been getting plenty of attention in
recent years. In simplest terms, customer metrics are simply measurements used
to gauge the customer – whether for loyalty and retention, marketing
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