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DRIVE
- Winter 2016
PROGRAM
- MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
- II
SUBJECT
CODE & NAME - MB0047 – MANAGEMENT INFORMATION SYSTEM
BOOK
ID - B1968
CREDITS
- 4
MARKS
– 60
Q1.
Distinguish between information technology (IT) and information systems (IS)
and explain the
Advent
of Artificial Intelligence and Free Software Movement 5, 5
Ans: Distinguish
between information technology (IT) and information systems (IS) :Let us distinguish
between information technology (IT) and information systems (IS). IT is
understood as the artefacts such as computing devices, software and network
devices that constitute the material aspects
Q2.
Explain the Strategic Decision making with MIS. Elaborate on the types of
communication
that
can be effected with digital networks in organizations. 5, 5
Ans:
Strategic decisions: Another set of decisions made by top
managers of an organisation are termed as strategic decisions.
These are long term in scope and have a long time horizon of years. By
nature, these decisions impact the very manner in which the organisation
does its work. Strategic decisions are related to the vision and mission
of the organisation – the decisions determine how the
Q3.
How to use information system to support competitive strategy? With an example
explain each strategy. 10
Ans: How to use information system to support
competitive strategy:
Table summarises some of the specific strategies.
|
Competitive
Strategy
|
Use of Information Systems
|
Example
|
|
Provide low
cost products
|
Transactions
costs are reduced by having information
systems that
increase the volume and speed of transactions. When scaled up, this gives a
signifi cant competitive advantage.
|
The ICICI Bank
initiated
a network of
automated
teller
machines (ATMs)
across India
to reduce
costs of
banking for clients.
Clients could
access
their accounts
any time
and
easily.
|
Q4.
Briefly explain the Customer Relationship Management (CRM) system. What are the
various
facilities
created by CRM? 4, 6
Ans: Customer
Relationship Management Systems: The idea of CRM systems is to integrate
all functions related to sales and marketing on a common platform. These
functions include those that require support to sales and marketing
staff and also those that directly enable customers to interact with the
client organisation. Although CRM systems evolved independently, they
are now integrated with other enterprise systems. The origins of CRM lie
in the sales force automation
Q5.
Briefly explain the different aspects of the need for database systems. 10
Ans: Aspects of the need for database systems: Different
aspects of the need for database systems are discussed in the following
sections.
1 Data
independence: Databases
allow data pertaining to an activity or a domain to be maintained independently.
This independence means that the data is stored in separate files in a
structured manner,
Q6.
Why privacy is important for individuals in the organizations? Briefly explain.
How workplace electronic monitoring is done in the organizations?
a) Explain
the reasons why
privacy is important
in the organizations. 6
b) Explain the ways in which electronic
monitoring is done in the organizations. 4
Ans: a) Explain the
reasons why privacy
is important in
the organizations: Information systems are used widely across
organisations, and they enable data and information to be widely distributed
for use. When the data pertains to individuals (relating to their work,
personal habits, or personal life), and it resides on organisational
information systems, the question of privacy that arises here is: Whose data is
this – of the individual or of the organization
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