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DRIVE winter 2016
PROGRAM MBA– SEM 3
SUBJECT CODE &
NAME
MB0050
RESEARCH METHODOLOGY
1.
Define business research and explain the process of research?
Definition of
Research
Explanation of
the steps in a research study
Answer: Different
scholars have interpreted the term ‘research’ in many ways. For instance, Fred
Kerlinger (1986) stated that ‘Scientific research is a systematic, controlled
and critical investigation of propositions about various phenomena.’ Grinnell
(1993) has simplified the debate and stated ‘The word
2
What are descriptive research designs? Explain the different kinds of
descriptive research designs.
[Meaning of
Descriptive Research designs
Kinds of
Descriptive research designs]
Answer: As
the name implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The
intended objective might be to give a detailed sketch or profile of the
respondent population being studied. For example, to design an advertising and
sales promotion campaign for high-end watches, a marketer would require a
holistic profile of the population that buys such luxury products. Thus a
3
Discuss four types of measurements scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
Answer: Types of measurements scales
Nominal
scale: This
is the lowest level of measurement. Here, numbers are assigned for the purpose
of identification of the objects. Any object which is assigned a higher number
is in no way superior to the one which is assigned a lower number. Each number
is assigned to only one object and each object has only one number assigned to
it. It may be noted that the objects are divided into mutually exclusive and
collectively exhaustive categories
Ordinal
scale: This
4
Differentiate between the Stratified random sampling and Systematic sampling.
a. stratified
random sampling
b. systematic
sampling
Answer: Stratified
random sampling
Under
this sampling design, the entire population (universe) is divided into strata
(groups), which are mutually exclusive and collectively exhaustive. By mutually
exclusive, it is meant that if an element
5
Distinguish between coding closed-ended structured questions and coding open-ended
structured questions
Coding
Closed-ended
Coding
Open-ended
Answer: Coding
Closed-ended Structured Questions
The
method of coding for structured questions is easier as the response categories
are decided in advance. The coding method to be followed for different kinds of
questions is discussed below.
Dichotomous
questions: For dichotomous questions, which are on a nominal scale,
the responses can be binary,
6.
Explain the Structure of the Research Report. What are the guidelines for
effective report writing?
[Explanation of
the Structure of the Research Report-5
Guidelines for
effective report writing-5]
Answer:
Whatever the type of report, the reporting requires a structured format and by
and large, the process is standardized. As stated above, the major difference
amongst the types of reports is that all the elements that make a research
report would be present only in a detailed technical report. Usage of
theoretical and technical jargon would be higher in the technical report and
visual presentation of data would be higher in the management report. As can be
observed, the preliminary section includes the title page, followed by the
letter of authorization, acknowledgements, executive summary and the table of
contents. Then come the background section, which includes the problem
statement, introduction, study background, scope and
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