Saturday, 21 April 2018

smu BBA 2nd sem assignment spring 2018 (july/aug 2018 exam)


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PROGRAM: Bachelor of Business Administration- BBA
SUBJECT CODE & NAME: BBA206: RESEARCH METHODS
CREDITS & MARKS: 2, 30
DRIVE: summer 2017
SEMESTER: Semester 2

Q.1: Discuss the various steps involved in research process with a suitable diagram.
Steps involved in research process
Research process diagram
Ans:

Steps involved in research process

There are many steps of research process:
1. Identify the Research Problem
A research problem refers to some difficulty, which an organization faces and wishes to obtain a solution for. While undertaking research, defining

Q.2: What is Secondary data? What are the advantages & disadvantages of Secondary Data?
Secondary data
Advantages of Secondary
Data Disadvantages of Secondary Data
Ans:

Secondary data:
Secondary data refers to data that was collected by someone other than the user.Common sources of secondary data for social science include censuses, information collected by government departments, organisational records and datathat was originally collected for other research

Q.3: Explain the qualities of a good questionnaire.
Qualities of a good questionnaire
Ans:

Qualities of a good questionnaire:
Questionnaire framing is the most difficult task in research. Careful framing of questionnaires is essential to obtain reliable data. Some of the principles to be remembered while framing a good questionnaire are given below:
1)       It


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PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT CODE & NAME
BBA207 – BUSINESS STRATEGY

Qus:1 Define Business Policy. Explain – the importance of business policy with suitable example.
Business policy                                   2
Importance of Business Policy         8
Answer: Before going into the details of business policy, let us study the definition of business policy as given by eminent authors and practitioners of Management.
"Business Policy is the study of functions



Qus:2 Explain - Formulation of Business Strategy with example.
Formulation of Business Strategy                10
Answer: Formulation of a strategy is generally broken down into three organizational levels:
a. Operational
b.


Qus:3 Explain – Leadership traits in detail.
Leadership traits                                           10
Answer: Strategic leadership helps to attain strategic productivity. By encouraging employees to implement their original ideas, a strategic leader helps the employees to project their individual needs
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DRIVE
Spring 2018
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 2
SUBJECT CODE & NAME
BBA 208- FINANCIAL ACCOUNTING

Set -1

Q.1] ABC Ltd Purchased Plant and Machinery costing Rs 40000 on 1st April 2013. It has been decided to depreciate it at the rate of 30% p.a on the written down value method. Show the Plant and Machinery account till 31st March 2017.
Ans:
ABC Ltd. Plant and Machinery Account

Date
Debit Side
Amount in Rs.
Date
Credit Side
Amount in Rs.


Q.2] Mita, Vikash and Preetha are partners sharing profit and losses in the ratio of 3:2:1. Their Balance Sheet was as follows.
Balance Sheet of Mita, Vikas, Preetha as on April 31st, 2016


 Liabilities

Amt
Assets
Amt
Creditors
10000
Cash in Hand
7000
Bills payable
7000
Machinery
13000
Capital :

Stock
26000
M
40000
Debtors
26000
V
30000
Investments
15000
P
20000
Building
20000
Preetha retires on 01.05.2017 and as a result the assets are revalued and liabilities reassessed as follows:
1. Goodwill of the firm valued at Rs 30000
2. Machinery is depreciated at 10%
3. Creditors were underestimated by Rs 500
4. Building and Investment are appreciated by 20%
5. Create a provision for doubtful debt on debtors at Rs 800
Prepare necessary ledger accounts and show the balance sheet of new firm after adjustments.
Ans: Working Note:
1)    It is assumed that Mita & Vikash gaining ratio remains 3:2.
New Profit sharing ratio between Mita & Vikash is 3/5 : 2/5.


Q.3] Prepare a Banks reconciliation statement from the following particulars as on 31st April 2016
1. Balance as Per Pass Book Rs 8620
2. Cheques for Rs 4860 were deposited into bank but credited only Rs 3260 up to 31st April, 2016
3. A customer directly deposited into bank Rs 470
4. Interest credited by bank Rs 230
5. Bank Charges Rs 30
6. Balance as per Cash Book Rs 9550
Ans:

Bank Reconciliation Statement as on 31st April 2006

Balance as per cash book (given)


9550
Add:
       Customer directly deposited into bank
       Interest Credited by Bank


470
230



700


10250


Set -2

Q.1] Elucidate how accounting information is beneficial to various users.
Ans:
Various users of Accounting Information
Different categories of users need different kinds of information for making decisions. These users can be divided into:
1. Internal Users
2. External Users.

1. Internal Users:

These are the persons who manage the business, i.e. management at the top, middle, and lower levels. Their requirements of information are different because they make

Q.2] Explain the features of final account.
Ans: Features of Final Accounts
Qualitative characteristics of financial statements include:
       Relevance
       Understandability
       Reliability
       Comparability
       True and Fair View/Fair Presentation
The qualitative characteristics of useful financial reporting identifies the types of information that are likely to be most useful to users in making decisions about the reporting entity on the basis of information in its financial report. The qualitative characteristics apply equally to the financial information in general purpose financial reports as well as to the



2. X and Y are in partnership, sharing profits and losses in the ratio of 3:5. They admit Z into partnership and the new-profit sharing ratio is 4:3:3. Value of Goodwill is agreed at Rs 30000. Z contributes Rs 20000 as capital and necessary amount of premium, half of which is retained in the business. Show the Journal Entries
Ans:
Cash/Bank A/c                                             Dr. 50,000
To Goodwill A/c                                                                    30,000
To Z’s Capital A/c                                                                 20,000
[Cash brought by Z for her capital]



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DRIVE
Spring 2018
PROGRAM
Bachelor of Business Administration - BBA
SEMESTER
II
SUBJECT CODE & NAME
BBA209
Marketing Management


Assignment Set -1
1 What are the various types of market based on –
a. Geographical Coverage
b. Commodities/Goods?
Types of market based on Geographical Coverage
Types of market based on Commodities/Goods

Answer: A. Based on geographical coverage
Communication, transport, science and technology etc., have widened the geographical area of markets. Four stages are noticed in the geographical development of markets.
1)     Family Market: First, family markets existed where exchanges were confined within the four walls or among the members of a family.
2)     Local


2 Write Short Notes on:
a. 4 Ps of Marketing
b. Additional 3 Ps of Marketing
4 Ps of Marketing
Additional 3 Ps of Marketing

Answer: a. 4 Ps of Marketing
Product: Product refers to the physical entity offered by the company to its customers, which is a combination of tangible and intangible qualities. Product normally refers to the goods or services offered by a company which satisfies the needs or wants of a customer. In broad terms, product can


3 Explain the various steps involved in New Product Development.
Elaborate the steps involved in New Product Development.

Answer: Steps involved in New Product Development
1)     Idea generation: Product planning starts with the creation of product ideas. The continuous search for new scientific knowledge provides the clues for meaningful idea formation. Ideas

Assignment Set -2
1 What are the various factors that influence Channel Decision?
Explain the factors influencing Channel Decision.

Answer: The various factors that influence the selection of the channel of distribution by a manufacturer or producer or the factors affecting channel decisions are:
i)                   Product Characteristics: Product characteristics refer to the various characteristics of a product, such as its class (i.e., whether it is a consumer product or an industrial product, and if it is a consumer product, whether it is a convenience 'product or shopping product or speciality product, and if it is



2 Write short notes on
a. Different types of advertising appeals used by Ad Agencies
b. Essentials of a good advertising copy
Different types of advertising appeals used by Ad Agencies
Essentials of a good advertising copy

Answer: A. Different types of advertising appeals used by Ad Agencies:
  • Emotional appeal influences customers to buy the products emotionally. These are the people who are emotionally motivated to buy certain products. Emotional appeal


3 Mention 3 important characteristics of Services. What are the important factors that have contributed to the growth of service industry?
3 important characteristics of Services
Important factors that have contributed to the growth of service industry

Answer: Characteristics of services
a)      Perishability – Services are perishable or short term in nature. They cannot be transported or stored for a long time, like other goods. The service comes into existence only when the customer demands for the same. Both the customer and the service provider have to be physically present at the time of providing service. Due to the perishable


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  1.  
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PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT CODE & NAME
BBA210 – MANAGEMENT INFORMATION SYSTEM
SET 1
Qus:1 What are the different operating elements of Management Information System (MIS)?
Operational Elements of MIS                      10
Answer: The structure of the management information system is comprised of four related classifications which are as shown in figure 2.5. The four classifications are:
o Operational elements
o Decision

Qus:2 Write a brief note on
a) Knowledge Based System (KBS)
b) Executive Information System (EIS)
c) Decision Support System (DSS)
d) Business Process System (BPS)
a. Knowledge Based System (KBS)                                     2.5
b. Executive Information System (EIS)                               2.5
c. Decision Support System (DSS)                                       2.5
d. Business Process System (BPS)                                        2.5
Answer: Knowledge Based System (KBS)
KBS are the systems based on knowledge base. Knowledge base is the database maintained for knowledge management which provides the means for data collections, organization and retrieval of knowledge. The knowledge management manages the domain where it creates and enables

Qus:3 Prototype approach and Life Cycle approach are the two major approaches for developing the MIS. Explain them in detail and compare.
a. Prototyping Approach                                          4
b. Life Cycle Approach                                            4
c. Comparison between Prototyping and Lifecycle approaches               2
Answer: Prototype Approach
When the system is complex, the development strategy is Prototyping of the System. Prototyping is a process of progressively ascertaining the information needs, developing methodology,

SET 2
Qus:1 What is E-commerce? What are the different E-Commerce process models?
a. E-Commerce                      2
b. E-Commerce Process Models                  8
Answer: E-commerce
e-commerce is a second big application next to ERP. It essentially deals with buying and selling of goods. With the advent of internet and web technology, e-commerce today covers an entire commercial


Qus:2 Explain the concepts
a) Decision Support System
b) Artificial Intelligence, and
c) Neural Networks
a. Decision Support System                          4
b. Artificial Intelligence                                3         
c. Neural Networks                                       3
Answer: Decision Support Systems
DSS is an interactive, flexible computer based information system. It uses rules and models for processing data to support various managerial levels, ranging from top executives to mangers, in their decision-making. It supports all phases of decision-making: intelligence, design, choice and implementation.
A DSS is

Qus:3 What are the different security hazards to MIS? How to overcome these
hazards
a. Security Hazards                                                               4
b. Security techniques to overcome the hazards                             6
Answer: Security Hazards
Security of the information system can be broken because of the following reasons:
i)                    Malfunctions: In this type of security hazard, all the components of a system are involved. People, software and hardware errors cause the biggest problems. More dangerous are the problems which



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