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PROGRAM
Masters of Business Administration -
MBA
SEMESTER
II
SUBJECT CODE & NAME
MBA201
Production & Operation
Management
SET 1
Qus:1
Differentiate between Production Planning and Production Control. Point out
various functions of Production Planning and Production Control.
Functions
of Production Planning 5
Functions
of Production Control 5
Answer:
Master production schedule sets the
quantity of each end item to be completed during each time period of the
short-range planning. The details are arrived at after verifying the progress
of the schedules of work,
Qus:2
What do you mean by Strategic management process? Differentiate between
Environmental scanning & Differentiation strategies
1.
Strategic management process 4
2.
Environmental scanning 3
3.
Differentiation strategies 3
Answer:
Strategy formulation and development
has been historically analysed and debated in different fields of study. While
strategy formulation is largely influenced by the situational forces, the core
practices like value addition, customer
focus, total quality, and concern for environment will always be followed. A
Qus:3Explain
various Elements or Components of Operations Strategy in detail.
Elements
of operations strategy:
1)
Designing of the production system 2
2)
Facilities for production and services 2
3)
Product or service design and development 1.5
4)
Technology selection, development, and process development 1.5
5)
Allocation of resources 1.5
6)
Focus on facilities planning 1.5
Answer: Designing
of the production system
The designing of the production system involves the
selection of the type of product design, processing system, inventory plan for
finished goods, etc. The product design has two varieties. They are:
SET 2
Qus:1
Explain The Strategic Importance of Forecasting.
Strategic
Importance of Forecasting in term of Human Resource 5
Strategic
Importance of Forecasting in term of Supply Chain Management. 5
Answer:
Forecast is very much required for
all types of industrial activity and also for those industries which are purely
in the service sector like healthcare and education. Good forecasts are of
critical importance in all aspects of a business: The forecast is the only
estimate of demand until the
Qus:2
Explain the concept of Rating Method for Location decision sequence. Discuss
different types of Rating methods.
Rating
plan method 2
Factor
rating method 2
Point
rating method 2
Break-even
analysis 2
Centre
of gravity method 2
Answer:
In the case of general factors or
special factors – each factor has its own importance in determining the
location of a plant. Therefore, ranking them and giving weightage for them is
one of the ways of determining the location. The methods which determine the
most likely location are:
Qus:3
What do you mean by Quality? Point out, various dimensions of quality?
Meaning
of Quality 4
Dimensions
of Quality 6
Answer:
“Quality” has been defined in many
different ways and as such there is no commonly agreed definition of quality.
Different experts and “gurus” have given definitions based on
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PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MBA202
– FINANCIAL MANAGEMENT
Assignment
Set -1
1.
From the below details, show the effect of the dividend policy on the market
price of company XYZ Ltd. shares using the Walter’s Model.
Equity
capitalisation rate Ke is 10%
Earnings
per share is given as Rs. 10
ROI
(r) may be assumed as follows: 10% and 15%
Show
the effect of the dividend policies on the share value of the firm for three
different levels of r, taking the DP ratios as 20%, 40%, 60%, 80% and 100%.
Explanation
of concepts of working capital
Answer: K Ke 10%, EPS 10, r 10%, DPS=20
2.
Explain the Cash Flow Estimation Principles.
Cash Flow Estimation Principles.
Answer: Principles of Cash Flow
Estimation
Separation principle: The essence of
this principle is the necessity to treat investment element of the project
separately (i.e. independently) from that of financing element. The financing
cost is computed by the cost of capital. Cost of capital is the cut off rate
and rate of return expected on implementation of the project. Therefore, we
separately compute cost of funds for execution of project through the financing
]
3.
Financial planning means deciding in advance the financial activities to be
carried on to achieve the basic objective of the firm. Explain the factors that
affect financial planning.
Factors affecting Financial Plan
Answer: Factors Affecting Financial Plan
Ø Nature of the industry – The first factor affecting the financial plan is the nature of the
industry. Here, we must check whether the industry is a capital-intensive or
labour-intensive
Set 2
1.
“Book value is an accounting concept”. Explain the factors of this concept.
Calculate
the worth of the value of one share from the below details of Company ABC :
Current
dividend is Rs. 10.
It
expects to have a supernormal growth period running to 6 years during which the
growth rate would be 30%. The company expects normal growth rate of 10% after
the period of supernormal growth period. The investor’s required rate of return
is 18%.
Factors explaining the concept of book
value
Solution to the problem
Answer: Book value is an accounting concept. Value is what
an asset is worth today in terms of its potential
2.
Explain the capital Budgeting process and its appraisals
Solve
the below given problem:
Given
below are the details on the cash flows of two projects A and B. Compute
pay-back period for A and B.
|
Year
|
Project A cash flows (Rs.)
|
Project B cash flows (Rs.)
|
|
0
|
(4,50,000)
|
(5,50,000)
|
|
1
|
3,00,000
|
2,00,000
|
|
2
|
1,50,000
|
2,50,000
|
|
3
|
50,000
|
3,00,000
|
|
4
|
2,00,000
|
3,50,000
|
|
5
|
1,00,000
|
2,00,000
|
Explanation of capital budgeting process
and its appraisals.
Solution for the problem
Answer: Capital Budgeting Process
Ø
A proposal should be
commercially viable. The following aspects are examined to ascertain the
commercial viability of any investment proposal:
·
Market for the product
·
Availability of
·
3. Explain EOQ and Re –
order point.
A
manufacturing company has an expected usage of 1,00,000 units of a certain
product during the next year. The cost of processing an order is Rs 200 and the
carrying cost per unit per annum is Rs 2. Lead-time for an order is five days
and the company will keep a reserve of two days usage.
Calculate
EOQ and Re – order point. Assume 250 days in a year.
Explanation of EOQ and Re – order point
Calculation of EOQ and Re – order point
Answer: Economic order quantity (EOQ)
Economic order quantity (EOQ) refers to the optimal
order size that will result in the lowest ordering and carrying costs
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DRIVE WINTER 2017
PROGRAM Master of Business
Administration – MBA
SEMESTER II
SUBJECT CODE & NAME MBA203
Marketing Management
Q.1
Define Marketing and various marketing orientations.
Define Marketing
List various marketing orientations.
Answer-
Marketing
Marketing is the management process
which facilitates the movement of goods and services from concept (advertising,
product development, etc.) to the customer. The philosophy of marketing is
based on a notion about the business in terms of customer needs and their
satisfaction. In
Q-2
Write short notes on Environmental Scanning and Implications of Inflation.
Environmental Scanning.
Implications of Inflation.
Answer-
Environmental
Scanning
Environmental scanning refers to the
careful monitoring of an organisation's internal and external environment for
detecting early signs of opportunities and threats that may influence its
present
Q.3-Explain
the various stages involved in Consumer Decision Making Process.
Support
your answer with a proper diagram showing the Consumer Decision Making Process.
Elaborate
the Consumer Decision Making Process.
Diagram
for Consumer Decision Making Process.
Answer-
Consumer Decision Making Process
After discussing the factors that
influence the buying behavior, we will discuss the process of consumer decision
making. Consumer buying decision process is explained through a number of
stages and is influenced by one’s psychological framework comprising the
individual’s personality, learning process, levels of motivation, perception
towards products and brands, and formation of
Set 2
Q.1-Explain Product Life Cycle (PLC)
Elaborate Product Life Cycle with an example.
Answer-
Product
Life Cycle (PLC)
Product Life Cycle. A new product
progresses through a sequence of stages from introduction to growth, maturity,
and decline. This sequence is known as the product life cycle and is associated
with changes in the marketing
Q.2
What do you mean by Brand? Enlist various advantages of Branding.
Define
and Explain Brand.
Explain
the various advantages of Branding.
Answer-
A
traditional definition of brand stands as a name, word, mark, symbol, device,
or a combination thereof, used to identify some product or service of one
seller and to differentiate them from those of the competitors. The definition
clearly focuses on the function of a brand, that is, to identify, irrespective
of
Q3. Explain Advertising. Also
explain any 12 types of Advertising.
Define and Explain Advertising.
Describe any 7 types of Advertising.
Answer-
Advertising
is a paid form of communication in which the sponsor or the brand owner has
made payments to the media to carry the message through their set of media
vehicles. The Oxford Dictionary explains
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PROGRAM
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER
II
SUBJECT CODE & NAME
MBA204– MANAGEMENT INFORMATION
SYSTEMS
SET 1
Qus:1
What are the different challenges a manager face in managing Information
systems?
Answer: Managing IS in organisations is a highly challenging and
complex task. One reason for this complexity is that neither organisations nor
the IS they use remain static over time – both change continuously, and it is
the job of management to ensure that the systems remain useful and relevant for
their organisational goals at all times. Organisations change to respond to the
needs of the
Qus:2
Explain the concepts of
a)
Transaction Processing System
b)
Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the
organisation that generates information. For example, the activities related to
buying a ticket from the Indian Railways generates many transactions, each of
which
Qus:3
How Information system can be used to support Competitive strategy?
Substantiate with suitable examples.
Answer: The promise of information systems is that they enable the
competitive strategy of commercial fi rms. The competitive strategy of a
commercial firm is its longterm competitive position, such as of being a
low-cost player or a differentiator, which the fi rm adopts. A fi rm’s strategy
is the set of activities it engages in as part of its long-term competitive
goals. Strategies lead to
Set 2
Qus:1
Explain the following concepts
a)
Electronic Data Interchange (EDI)
b)
Online Payment Technology
c)
Mobile Commerce
Answer: a) Electronic Data Interchange (EDI)
Before the growth of the common
standards for the Internet and the growthof Extranets, firms exchanged data
electronically through private networks.
This process was called electronic
data interchange (EDI). The EDI standards were initiated in the 1960s in
Qus:2
What is DSS? How it is different from MIS? How DSS helps in Decision making?
Answer: Decision support systems (DSS) are used extensively across
organisations to assist managers with making decisions. DSS are different from
management information systems as they are used on an as-needed basis and
created for solving special types of decision problems.
Qus:3
Explain why privacy is important for individuals in the organizations? How
workplace electronic monitoring is done in the organizations?
Answer: Information systems are used widely across organisations,
and they enable data and information to be widely distributed for use. When the
data pertains to individuals (relating to their work, personal habits, or
personal life), and it resides on organisational information systems, the
question
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DRIVE
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PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA205
& OPERATIONS RESEARCH
SET
- I
1
Define the Linear programming problem in operation Research. Also, explain
various assumptions, advantages and limitations of linear programming problem.
A Linear programming problem in operation
Research
Assumptions of linear programming problem
Advantages of linear programming problem
Limitations of linear programming problem
Answer: In organisations, managers are
required to make judicious use of scarce resources, such as men, materials,
machines and capital, to minimise costs and maximise profits. A technique that
is used to select the best alternative from a set of feasible ones in
situations where the
Q2.
a. Discuss the concept of unbalanced
transportation problem
b. Find the optimum transportation cost
in following table
|
|
D1
|
D2
|
D3
|
D4
|
SUPPLY
|
|
S1
|
3
|
1
|
7
|
4
|
300
|
|
S2
|
2
|
6
|
5
|
9
|
400
|
|
S3
|
8
|
3
|
3
|
2
|
500
|
|
DEMAND
|
250
|
350
|
400
|
200
|
|
·
Unbalanced
transportation problem
·
Optimum
allocation.
·
Optimum
transportation cost
Answer:
Unbalanced
transportation problem:
When the total supply of
all the sources is not equal to the total demand of all destinations, the
problem is an unbalanced transportation problem.
Total
3
a. Elaborate the meaning of Simulation.
b.
What are different Practical applications of simulation
A Meaning of Simulation.
Practical applications of simulation
Answer: a) Simulation is a
representation of real-life situations. It is a method in which a replica of a
real-world process or system is developed over a period of time. The simulated
model acts in the same
SET-II
1
a. Define the meaning of assignment problem in operation Research.
b.
A Departmental head has four subordinates and four task to be performed. The
subordinates differ in efficiency and the tasks differ in their intrinsic
difficulty. His estimate of the times each man would take to perform each task
is given in the following matrix-
|
Tasks
|
Subordinates
|
|||
|
I
|
II
|
III
|
IV
|
|
|
A
|
8
|
26
|
17
|
11
|
|
B
|
13
|
28
|
4
|
26
|
|
C
|
38
|
19
|
18
|
15
|
|
D
|
19
|
26
|
24
|
10
|
How
should the tasks be allocated to subordinates to minimize the total man-hours?
A Description of assignment problem
Optimum allocation through Hungarian
method
Answer: a) An assignment
problem is a special type of transportation problem. In an assignment problem,
the
2.
Define following criteria’s used for decision making under Uncertainty
a.
Optimism (maximax or minimin) criterion
b.
Pessimism (maximin or minimax) criterion
c.
Equal probabilities (Laplace) criterion
d.
Coefficient of optimism (Hurwicz) criterion
e.
Regret (salvage) criterion
Answer: a) Optimism
(maximax or minimin) criterion: Here, the decision maker tries to achieve
the largest possible profit (Maximax) or minimum possible cost (minimin). If
the entries in the payoff matrix are the one which the decision maker wants as
large as possible, for example, profits or sales revenue, he/she selects the
alternative that represents the maximum of the maximum payoff. In
3
a. Explain the importance and utility of the replacement model in business
organizations.
b.
The maintenance cost and re-sale value per year of a machine whose purchase
price is Rs. 7000 is given below-
|
Year
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
|
Maintenance cost
(Rs.)
|
900
|
1200
|
1600
|
2100
|
2800
|
3700
|
4700
|
5900
|
|
Resale value
(Rs.)
|
4000
|
2000
|
1200
|
600
|
500
|
400
|
400
|
400
|
Importance and utility of the replacement
model Replacement Year
Answer: a) In an organisation,
replacement problems arise when fixed assets, such as machines, equipment, and
other tools, need to be replaced due to reduced efficiency, failure or
breakdown. Sometimes, replacement takes place when more efficient equipment is
available in the market or the maintenance of the existing equipment is
incurring a huge cost on an organisation. However, an
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PROGRAM
Masters of Business Administration -
MBA
SEMESTER
II
SUBJECT CODE & NAME
MBA206
Project Management
SET 1
Qus:1
Define Project Management Body of Knowledge (PMBOK). Detail nine knowledge
areas of Project Management Body of Knowledge (PMBOK).
Project
Management Body of Knowledge (PMBOK) 5
Nine
knowledge areas of PMBOK 5
Answer:
The Project Management Body of
Knowledge (PMBOK) describes nine knowledge areas of the project management
discipline. The in-depth understanding, application and attaining proficiency
Qus:2
Elaborate five project life cycle phases.
Five
project life cycle phases 10
Answer:
The project life cycle (PLC)
describes the start and the end of the project and the various stages in it. It
begins with concept of idea, incubation, feasibility studies and further on
towards initiation, planning, execution and closeout. Irrespective of the type
and complexity of
Qus:3
Define the determination of the Critical Path
Earliest
Occurrence Time (EOT) 2
Latest
Occurrence Time (LOT) 2
The
slack for each event 2
The
critical and slack paths 2
The
activity floats 2
Answer: Calculate
the Earliest Occurrence Time (EOT) for each event
After completion of all leading activities, an event occurs.
In the network diagram shown in Figure 5.8, for example, event 4 occurs when
activities (2-4) and (3-4) are completed. Clearly activity (2-4) cannot
SET
2
Qus:1
Illustrate strategies to control the project risk.
Risk
avoidance 2.5
Risk
reduction 2.5
Risk
retention 2.5
Risk
transfer 2.5
Answer:
To make the most of the benefits of
project risk management, we must integrate the project risk management
activities into well planned project management plan and work activities. Once
risks have been identified and measured, the strategies to control the risk
fall into one or more of these
Qus:2
Detail the planning process of PMIS.
1.
Identify the information needed 2.5
2.
Capture data 2.5
3.
Process data into information and store it 2.5
4.
Communicate information to stakeholders 2.5
Answer:
Identify the information needed
Identification of the information
that is needed is necessary for improving the decision making and the structure
of the PMIS. Information requirements of project stakeholders include the
recipients of information, the type of information that is needed, which
includes format, contents, and
Qus:3
What is Project Performance Evaluation? Elaborate types of
project performance evaluation.
Project
Performance Evaluation
1.
Process (or implementation) evaluation 2
2.
Outcome evaluation 2
3.
Impact evaluation 2
4.
Cost-benefit and cost-effectiveness analyses 2
Answer:
Performance evaluation is an
important tool for the assessment of a system or service according to the
measurements specified. We can define it as the systematic process of
assessment of effectiveness against predetermined norms, standards, or
expressed goals. In management
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