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PROGRAM
Masters of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA201
Production
& Operation Management
SET 1
Qus:1 Differentiate between Production Planning and
Production Control. Point out various functions of Production Planning and
Production Control.
Functions of Production Planning 5
Functions of Production Control 5
Answer: Master production schedule sets the quantity of each end
item to be completed during each time period of the short-range planning. The
details are arrived at after verifying the progress of the schedules of work,
expected receipts, available stocks from inventory, and the needs
Qus:2 What do you mean by Strategic management process?
Differentiate between Environmental scanning & Differentiation strategies
1. Strategic management process 4
2. Environmental scanning 3
3. Differentiation strategies 3
Answer: Strategy formulation and development has been historically
analysed and debated in different fields of study. While strategy formulation
is largely influenced by the situational forces, the core practices like value
addition, customer focus, total quality, and concern for environment
will
Qus:3 Explain various Elements or Components of Operations
Strategy in detail.
Elements of operations strategy:
1) Designing of the production system 2
2) Facilities for production and services 2
3) Product or service design and development 1.5
4) Technology selection, development, and process
development 1.5
5) Allocation of resources 1.5
6) Focus on facilities planning 1.5
Answer: Designing of the production system
The designing of the production
system involves the selection of the type of product design,
SET 2
Qus:1 Explain The Strategic Importance of Forecasting.
Strategic Importance of Forecasting in term of Human
Resource 5
Strategic Importance of Forecasting in term of Supply Chain
Management. 5
Answer: Forecast is very much required for all types of industrial
activity and also for those industries which are
Qus:2 Explain the concept of Rating Method for Location
decision sequence. Discuss different types of Rating methods.
Rating plan method 2
Factor rating method 2
Point rating method 2
Break-even analysis 2
Centre of gravity method 2
Answer: In the case of general factors or special factors – each
factor has its own importance in determining the location of a plant.
Therefore, ranking them and giving weightage for them is one
Qus:3 What do you mean by Quality? Point out, various
dimensions of quality?
Meaning of Quality 4
Dimensions of Quality 6
Answer: “Quality” has been defined in many different ways and as
such there is no commonly agreed definition of quality. Different experts and
“gurus” have given definitions based on their observations,
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DRIVE
SPRING 2018
PROGRAM
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER
II
SUBJECT CODE & NAME
MBA202 – FINANCIAL MANAGEMENT
Set – I
Q 1.Financial
planning means deciding in advance the financial activities to be carried on to
achieve the basic objective of the firm. Explain the objectives, benefits and
guidelines for financial Planning.
a)
Objectives 4
b) Benefits 3
c)
Guidelines 3
Answer-
Objectives
of financial planning
Financial planning is a
process by which funds required for each course of action is decided. Financial
planning means deciding in advance the financial activities to be
Q 2.Explain the
‘Rule of 69’ and ‘Rule of 72’.
The below
depicts the interest rates offered by the fixed deposit scheme of a bank.
|
Period of deposit
|
Rate per annum
|
|
<45 days
|
9%
|
|
46 days to 179 days
|
10%
|
|
180 days to 365 days
|
10.5%
|
|
365 days and above
|
11%
|
What will be the
status of Rs. 1,00,000 after four years if it is invested at this point of
time?
a) Explanation
of ‘Rule of 69’ and ‘Rule of 72’ 5
b) Solution to
the problem 5
Answer-
Rule 72 is a rule-of-thumb method used to determine how many
years it takes to double in investment money.
For example, using the rule of 72, dividing the number 72 by the
fixed rate of return
Q 3.Calculate
the upper and lower limits, and the return point as per MO (Miller-Orr) model
for Gupta Industries which have a policy of maintaining Rs. 500000 minimum cash
balance. The standard deviation of the company’s daily cash flows is Rs.
200000. The interest rate is 14%. The company has to spend Rs. 150 per
transaction.
Solution to the
problem 10
Answer-
Solution
Z =
3√3/4*(cσ2/i)
3√3/
Set – II
Q 1.Roy Ltd. has
an expected usage of 50,000 units of a certain product during the next year.
The cost of processing an order is Rs 20 and the carrying cost per unit per
annum is Rs 1. Lead time for an order is seven days and the company will keep a
reserve of three days usage. Calculate EOQ and Re – order point. Assume 250
days in a year.
a) Calculation
of EOQ 5
b) Calculation
of Re-order point 5
Answer
Q 2.List and
explain the various costs associated with Maintaining Receivables.
Costs associated
with Maintaining Receivables 10
Answer-
Costs Associated with Maintaining
Receivables
There are four different
varieties of costs associated with maintaining receivables: capital cost,
Q 3.Stability of
dividends is the consistency in the stream of dividend payments. This method
relates to the payment of certain amount of minimum dividend to the
shareholders. List and explain the advantages because of it?
Advantages which
are due to Stability of dividend 10
Answer-
Stability of dividends is the
consistency in the stream of dividend payments. This method relates to the
payment of certain amount of minimum dividend to the
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PROGRAM
Master of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA203
Marketing
Management
Set 1
Qus:1 Write short notes on 7Ps of Marketing Mix and
Marketing Planning Process.
Answer: To develop an effective marketing mix the company should
consider the following factors and then choose the most
Qus:2 Explain Marketing Information System (MIS). What are
the various characteristics of MIS?
Answer: The Internet is promptly changing the way business views
marketing information systems. New business models present challenges and
opportunities as organisations seek to adopt “ebusiness” methodologies in the
search for competitive mileage. All organisations are experiencing the “ripple
effect” of Internet-enabled customers, supply chains, and competitors. This
Qus:3 Write short notes on Difference between Consumer and
Business Market and Buying Roles in Industrial Marketing.
Answer: Difference between Consumer and Business
|
Decision Variables
|
Organisational Marketing
|
Consumer Marketing
|
Set 2
Qus:1 What do you mean by Market Segmentation? What are the
various requisites of effective market segmentation?
Answer: Under market segmentation strategy, the seller knows that
the total market is made of many smaller homogeneous units, each of which has
different wants and motivations. To meet these different demands, different
products can be developed. The product managers can tailor-make products to
suit the segments. This strategy attempts to penetrate a limited market in
Qus:2 Explain Brand? What are the various advantages of Branding?
Answer: Brand – The name linked to one or more items
in the product line that is employed to recognise the source or character of
item(s). Example: prudential help in recognising the source or character of an
item of a product line.
A traditional definition of brand
stands as a name, word, mark, symbol, device, or a
Qus:3 Explain the concept of E-Marketing or Online Marketing.
Explain various types of Internet Advertising.
Answer: Internet revolution has developed as an alternate way of
living. Online buying has become one of the alternative living patterns in the
21st century. People are showing increased interest in online marketing as it
provides a real time, interactive, and personalised
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PROGRAM
MASTER OF
BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MBA204–
MANAGEMENT INFORMATION SYSTEMS
SET 1
Qus:1 What are the different challenges a manager face in
managing Information systems?
Answer: Managing IS in organisations is a highly challenging and
complex task. One reason for this complexity is that neither organisations nor
the IS they use remain static over time – both change continuously, and it is
the job of management to ensure that the systems remain useful
Qus:2 Explain the concepts of
a) Transaction Processing System
b) Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the
organisation that generates information. For example, the activities related to
buying a ticket from the Indian Railways generates many transactions, each of
which produces
Qus:3 How Information system can be used to support
Competitive strategy? Substantiate with suitable examples.
Answer: The promise of information systems is that they enable the
competitive strategy of commercial fi rms. The competitive strategy of a
commercial firm is its longterm competitive position, such as of being a
low-cost player or a differentiator, which the fi rm adopts. A fi rm’s
Set 2
Qus:1 Explain the following concepts
a) Electronic Data Interchange (EDI)
b) Online Payment Technology
c) Mobile Commerce
Answer: a) Electronic Data Interchange (EDI)
Before the growth of the common
standards for the Internet and the growthof Extranets, firms exchanged data
electronically through private networks.
This
Qus:2 What is DSS? How it is different from MIS? How DSS
helps in Decision making?
Answer: Decision support systems (DSS) are used extensively across
organisations to assist managers with making decisions. DSS are different from
management information systems as they are
Qus:3 Explain why privacy is important for individuals in
the organizations? How workplace electronic monitoring is done in the
organizations?
Answer: Information systems are used widely across organisations,
and they enable data and information to be widely distributed for use. When the
data pertains to individuals (relating to their work,
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DRIVE
SPRING
2018
PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA205
& OPERATIONS RESEARCH
SET-I
Q 1.Explain the process of
Operation Research.
Process of Operation Research 10
Answer-
Process
of Operations Research
OR
provides an integrated framework for making various business decisions.
Therefore, it is of utmost importance for an organisation to have a clear
understanding of this framework for solving various business problems. The
integrated framework of OR
Q 2.Write short note on
a. Concept of Duality in Linear
Programming problem. 2.5
b. North-West Corner Method in
Transportation problem 2.5
c. Benefits of holding
inventory 2.5
d. Economic Order Quantity (EOQ)
model 2.5
Answer-
Duality in Linear Programming
Duality
in Linear Programming Problems!
For
every Linear programming Problem, there is a corresponding unique problem
involving the same data and it also describes the original problem. The
original problem is called primal programme and the corresponding unique
problem is
Q 3. ABC Pvt. Ltd. is currently
using a machine that was purchased for Rs 36,000. The resale value of the
machine is Rs 12,000. Maintenance cost of machine is 3,000 Rs for first year
and then increases by 500 Rs every year. Calculate total and average cost for
12 Years and find the best time to replace the machine.
Calculation of Total and Average
cost 8
Replacement Year 2
Answer:
Machine cost is C= 36,000
SET-II
|
Q 1.
a. Define the meaning of assignment
problem in operation Research.
b. In a manufacturing unit, time required
by machineries to perform jobs is given in following matrix.
|
|||||||
|
Work\Job
|
I
|
II
|
III
|
IV
|
V
|
||
|
A
|
15
|
12
|
20
|
18
|
22
|
||
|
B
|
18
|
20
|
17
|
22
|
27
|
||
|
C
|
20
|
18
|
17
|
19
|
18
|
||
|
D
|
25
|
22
|
18
|
30
|
25
|
||
|
E
|
24
|
22
|
28
|
25
|
30
|
||
|
How should the jobs be allocated to
machinery to minimize the total man-hours?
|
A.
Description of assignment problem 4
Optimum allocation through
Hungarian method 6
Answer-
a)
Description of assignment problem:
An assignment problem is a special type of transportation problem.
In an assignment problem, the same number
Q 2.Define following criteria’s used for
decision making under Uncertainty
a. Optimism (maximax or minimin) criterion 2
b. Pessimism (maximin or minimax) criterion
2
c. Equal probabilities (Laplace)
criterion 2
d. Coefficient of optimism (Hurwicz)
criterion 2
e. Regret (salvage) criterion 2
Answer-
Optimism
(maximax or minimin) criterion: Here, the decision maker tries to
achieve the largest possible profit (Maximax) or minimum possible cost (minimin).
If the entries in the payoff matrix are the one which the decision maker wants
as large as possible, for example, profits or sales revenue, he/she selects the
alternative that represents the maximum of the
Q 3.
a. Explain the importance and utility of the
replacement model in business organizations.
b. There are six jobs, each of which must go
through two machines A and B in the order AB. The processing time of machines
(in hours) is given in Table
Determine a sequence for the six jobs that
will minimise the elapsed time. Also calculate the idle time for Machine A
& Machine B.
Importance and utility of the replacement
model 4
Optimal Sequence 2
Total Ellapsed Time 2
Idle time for Machine A 1
Idle time for Machine B 1
Answer:
a) Importance and utility of the
replacement model:
In an organisation, replacement problems arise when fixed assets,
such as machines, equipment, and other tools, need to be replaced due to
reduced efficiency, failure or breakdown. Sometimes, replacement takes place
when
b)
|
Job
|
1
|
2
|
3
|
4
|
5
|
6
|
|
Machine
`M_1`
|
12
|
20
|
8
|
16
|
7
|
14
|
|
Machine
`M_2`
|
9
|
12
|
7
|
14
|
13
|
8
|
1. The smallest processing time is 7 hour for job 3 on Machine-2. So job 3 will be processed last.
2. The next smallest processing time is 7 hour for job 5 on Machine-1. So job 5 will be processed first.
3. The next
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PROGRAM
Masters of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA206
Project
Management
SET 1
Qus:1 Define Project Management Body of Knowledge (PMBOK).
Detail nine knowledge areas of Project Management Body of Knowledge (PMBOK).
Project Management Body of Knowledge (PMBOK) 5
Nine knowledge areas of PMBOK 5
Answer: The Project Management Body of Knowledge (PMBOK) describes
nine knowledge areas of the project management discipline. The in-depth
understanding, application and attaining
Qus:2 Elaborate five project life cycle phases.
Five project life cycle phases 10
Answer: The project life cycle (PLC) describes the start and the end
of the project and the various stages in it. It begins with concept of idea, incubation,
feasibility studies and further on
Qus:3 Define the determination of the Critical Path
Earliest Occurrence Time (EOT) 2
Latest Occurrence Time (LOT) 2
The slack for each event 2
The critical and slack paths 2
The activity floats 2
Answer: Calculate the Earliest Occurrence
Time (EOT) for each event
After completion of all leading
activities, an event occurs. In the network diagram shown in Figure 5.8, for
example, event 4 occurs when activities (2-4) and (3-4) are completed. Clearly
activity
SET 2
Qus:1 Illustrate strategies to control the project risk.
Risk avoidance 2.5
Risk reduction 2.5
Risk retention 2.5
Risk transfer 2.5
Answer: To make the most of the benefits of project risk management,
we must integrate the project risk management activities into well planned
project management plan and work
Qus:2 Detail the planning process of PMIS.
1. Identify the information needed 2.5
2. Capture data 2.5
3. Process data into information and store it 2.5
4. Communicate information to stakeholders 2.5
Answer: Identify the information needed
Identification of the information
that is needed is necessary for improving the decision making and the structure
of the PMIS. Information requirements of project stakeholders include the
recipients of information, the type of information that is needed, which
includes format
Qus:3 What is Project Performance Evaluation? Elaborate types of
project performance evaluation.
Project Performance Evaluation
1. Process (or implementation) evaluation 2
2. Outcome evaluation 2
3. Impact evaluation 2
4. Cost-benefit and cost-effectiveness analyses 2
Answer: Performance evaluation is an important tool for the
assessment of a system or service according to the measurements specified. We
can define it as the systematic process of assessment of effectiveness against
predetermined norms, standards, or expressed goals. In
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