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MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE & NAME
MI0038- ENTERPRISE RESOURCE PLANNING
1 Define Enterprise Resource Planning
(ERP). Briefly explain the major benefits of an ERP system.
Define
ERP
Explain
any 8 major benefits of an ERP system
Answer: ERP is an integrated
information system that controls and integrates all the business functions of
an enterprise. According to Nah and Lau (2001), “ERP is a packaged business
software system that enables a company to manage the efficient and effective
use of resources (materials, human resources, finance, etc.) by providing a
total, integrated solution for the
2 Write short notes on the following:
a. Decision Support System (DSS)
b. Executive Information System (EIS)
c. Customer Relationship Management
(CRM)
d. Management Information System (MIS)
Answer: a. Decision Support System (DSS)
Refers to a system that
helps managers to make decisions in situations when there is uncertainty about
the possible outcomes of those decisions. DSS uses spread sheets to analyse
different options and alternatives.
b. Executive Information System (EIS)
EIS is a decision-support
tool specifically designed for top-level managers (executive-level management).
It is designed to convert all relevant data into aggregated information that
supports the overall business strategy of an organisation. EIS generates
reports that help executives to make strategic level business decisions. For
example, EIS helps the top management of an organisation to set the target
sales by providing a report containing the sales figures of the past few years.
It
3 Explain the different
phases of an ERP implementation life cycle.
Explain
11 phases of an ERP implementation life cycle
Answer: 11 phases of an ERP implementation life cycle
Pre-evaluation
screening
Pre-evaluation screening is
the first phase of the ERP implementation lifecycle. It includes examining all
the available ERP systems. Among these systems, those that are able to meet the
organisation’s requirements
4 Explain the role of manufacturing and
production planning module of an ERP system. Briefly explain the sub-modules of
the manufacturing module.
Explain
the role of manufacturing and production planning module of an ERP system
Explain
any 8 sub-modules of the manufacturing module
Answer: The manufacturing and production planning module of an
ERP system helps an organisation plan and perform its production activities
effectively by providing accurate and timely information. Some of these
activities include MRP, shop-floor control, inventory management, and
5 Explain the role of ERP in sales and
distribution.
Briefly explain the sub-modules of the
sales and distribution module.
Explain
the role of ERP in sales and distribution
Briefly
explain the sub-modules of the sales and distribution module
Answer: An organisation generates revenue by
selling its products and services. These products and services are passed
through an extensive distribution network before they reach the end users. This
distribution network involves wholesalers, retailers, and commission agents. An
effective distribution network helps in delivering the right product to the
right customer at the right time. This
6 Define the role of vendors and
consultants in ERP implementation.
Define
vendor and role of vendors in ERP implementation
Define
consultant and the role of consultants in ERP implementation
Answer: Nowadays, the ERP market is
facing stiff competition due to increasing number of vendors. These vendors
strive hard to fulfil the needs of customers by providing unique and innovative
ERP packages
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Masters of Business
Administration - MBA
SEMESTER
IV
SUBJECT CODE &
NAME
MI0039
E-COMMERCE
Q1
Recognize the benefits and challenges of e-commerce in India
Benefits
of e-commerce in India
Challenges
of e-commerce in India
Answer:
Benefits of e-commerce in India
E-commerce is being extensively adopted by the
business community in India because of the cost benefits it provides to
business owners, along with the ease of access it offers to consumers. Business
owners can reduce costs invloved in setting up offices, inventory and
distribution channels. The easy access to online portals irrespective of
locations and time zones of a customer is another reason for extensive adoption
of e-
Qus.2
Explain network switching and Internet Protocols (IP)
Network
Switching 4
Internet
Protocols (IP) 6
Answer-
Network
Switching -
The
Internet has made it possible for individuals and organizations around the
world to share information with each other. Co-workers thousands of miles apart
can share information instantaneously, just as hundreds of workers in a single
location can simultaneously review research data maintained online. All this
can be owed to
Qus.3
Describe the working, implementation, benefits and limitations of E-CRM
Working
of E-CRM 2.5
Implementation
of E-CRM 2.5
Benefits
of E-CRM 2.5
Limitations
of E-CRM 2.5
Answer-
Working
of E-CRM
The
working of an E-CRM system involves two types of activities, primary and
supportive. Primary activities are customer-centric, while supportive
activities are more CRM-related. Primary activities in E-CRM include customer
acquisition, retention and expansion. In turn, these might need some supportive activities, such as channel
Qus.4
Elaborate phases in a Consumer Mercantile Model
Pre-Purchase
Preparation 3
Purchase
Fulfillment 4
Post-Purchase
Communication 6
Answer-
Pre-Purchase
Preparation: Before
a customer makes a purchase, he or she does a pre-purchase search for
identifying products to choose from. Customers use the technique of price and
attribute comparison of various products. This helps them in narrowing down
options to finally select the item to be purchased.
Purchase
Fulfillment: With the conclusion of pre-purchase, the vendor and
purchaser work together to accomplish the transaction, this involves the
following: As soon as the purchaser decides upon the purchase of the product,
Qus
5: Recognize the various types of e-communities
Types
of e-communities 10
Answer:
Types
of E-communities-
Newsletters: Newsletters are meant for a
one-way communication. These newsletters generally use software like
‘listserv’, which is an electronic mailing list software application that
allows a sender to send a mail to the addresses of the subscribers. Individuals
subscribe to these periodic publication distributed
Qus
6: Recognize the elements of online security
Authentication
and Authorization 4
Integrity 3
Confidentiality 3
Answer:
Threats
to online security primarily involve information or data theft. Thus, online
security measures need to be developed keeping in mind the three basic elements
of online security. These elements are as follows:
1.
Authentication
and authorization: Authentication
is the process of determining whether an individual or a website is actually
what it claims to be. In a computer network, the process of authentication or
authorization is usually carried out by using usernames and passwords. Password
knowledge usually authenticates the validity of a user. However, the difficulty
with passwords is that they can be
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IV
SUBJECT CODE & NAME
MI0040 – TECHNOLOGY MANAGEMENT
1 Describe the concept of technology
management.
Explain the various stages of strategic
technology management system (STMS).
Concept
of technology management
Stages
of strategic technology management system
Answer: Technology
management can be defined as a process of planning, organising, selecting, and
controlling technological resources to maintain or increase the capability and
efficiency of an organisation. According to the Association of Technology
Management and
2 Define technological innovation.
Explain the different types of
innovation on the basis of flexibility and in terms of offerings.
Concept
of technological innovation
Types
of innovation on the basis of flexibility and in terms of offerings
Answer: According to
the Department of Trade and Industry, UK, innovation refers to “the successful exploitation of new ideas”.
In simple words, innovation refers to the invention and successful commercial
exploitation of their invention. Technological innovation is one of the ways of
gaining competitive advantage and survival in the cutthroat corporate world.
There are numerous cases
3 Briefly explain the guiding principles
of technology management.
Guiding
principles of technology management
Answer: Guiding
Principles of Technology Management
·
Value Creation: It should be the
main intention of the new technology paradigm of an organisation. Value
creation creates demand for the products and services, which in turn increases
the profitability of an organisation. For example, various new operating
systems of smart phones, such as an Android, provide different values to
customers. Customer value is one of the most important differentiating factors
among different
4 With a neat diagram, explain the
various stages of technology life cycle.
Diagram
Various
stages of technology life cycle
Answer: Various stages of technology life cycle
5 a. Define technology transfer. Explain
the steps involved in technology transfer process.
b. Explain the major categories of
technology transfer
Concept
of technology transfer
Steps
involved in technology transfer process
Major
categories of technology transfer
Answer: According to
the National Aeronautics and Space Administration (1965), technology
transfer is “the process of providing
the technology developed for one organisational purpose to
6 Explain the technological impacts on
different aspects of society.
Technological
impacts on society
Answer: Technological Impacts on
Different Aspects of Society
Technology's
Impact on Business
Business
has been at the forefront of technology for ages. From the discovery of
machines to replace manual labour in industries to the discovery of the
Internet, technology has affected business procedures and operations
considerably. The emergence of computers in the 20th century
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SEMESTER
IV
SUBJECT CODE
& NAME MI0041 – JAVA AND WEB DESIGN
1 Briefly explain any two Java-based web
technologies.
Explain
any two Java-based web technologies
Answer: Java-Based Web Technologies
Java Servlet
A Servlet is a Java program module that processes and
answers client requests. A Servlet runs on the server and acts as an interface
between the client and the server. Java Servlet provides high level,
component-based, platform-independent and server-independent standards for
developing web applications
2 What is Cascading Style Sheets (CSS)?
Briefly explain any four ways of creating the CSS in a web page.
Explain
Cascading Style Sheets (CSS)
4 different ways of creating CSS
Answer: CSS or simply style sheets are text files that contain
one or more rules in the form of property/value pairs to determine how the
elements in a Web page should be displayed. In other words, CSS is used to
style a Web page. Use CSS style properties carefully and make sure that the
chosen
3 Briefly explain the basic structure of
an HTML document.
Explain
the basic structure of an HTML document
Answer: The structure of an HTML
document is made of several elements and attributes such as !DOCTYPE, html,
head, and body.
The <!DOCTYPE> Tag
The
<!DOCTYPE> tag is the first element in an HTML document and it specifies
the Document Type
4 Write a short note on
a. Special operators
b. Operator precedence and associativity
a.
Special operators
b.
Operator precedence and associativity
Answer: a) Special Operators
The
special operators, such as instance of and dot operators, are used to perform
certain specialized operations. The instance of operator is a binary operator
that checks whether or not an object is of a particular type (type can be a
class, interface, or an array). It is used for object
5 Explain the classes in Abstract Window
Toolkit.
Explaining
the five classes of AWT
Answer: AWT is an API that helps to
create GUI-based (Windows) applications. The AWT API provides various classes
stored in the java.awt package to create GUI in the application. Using the
java.awt package, we can create and display buttons, labels, check boxes, text
fields, and other user
6 Explain the stages of JSP (Java Server
Pages) life cycle.
5
Stages of JSP life cycle
Answer: Stages of JSP
The Page
Translation Stage
In the page translation
stage of the JSP life-cycle, the web container translates the JSP document into
an equivalent Java code—that is a Servlet. Usually, a Servlet contains Java
code with some markup language tags, such as HTML or XML. JSP, on the other hand,
consists primarily of markup language with some Java code. The objective of
page translation, therefore, is to convert a
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