Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
PROGRAM
Master of
Business Administration – MBA
SEMESTER
IV
SUBJECT
CODE & NAME
MKT401
Services
Marketing and Customer Relationship Management
SET 1
Qus:1 Write Short Notes on 7Ps of
service marketing mix and Characteristics of service.
Answer: Service Marketing Mix: 7Ps
You
must be familiar with the 4Ps of the marketing mix, that is, product, place,
price and promotion. These are the four key elements that an organization uses
in order to communicate
a. Frontal Attack
b. Flanking Attack
c. Bypass Attack
d. Guerrilla Attack
Answer: a. Frontal Attack
This
involves the challenger taking on the defender head on. The challenger attacks
the main market of the market leader by launching a product with a similar or
superior marketing mix. The
Qus:3 Explain Customer Relationship Management (CRM). What are the
various types of CRM?
Answer: Customer relationship management (CRM) has to be focused on
aligning the business processes with customer strategies employed by the firm.
Customer relationship management can be
SET 2
Qus:1 What are the various opportunities
and benefits of e-CRM? What are the various ways in which e-CRM can be
leveraged as a source of competitive advantage?
Answer:
Opportunities and benefits
e-CRM
is the effective use of the internet as well as various touch-points as well
other means of using telecommunications to better manage and initiate ties with
existing and potential customers. Today
Qus:2 What do you mean by Customer Life Cycle? What are the
various challenges faced by an organisation in implementing CRM?
Answer: Customer life cycle focuses on
understanding the different stages of life of a customer and the value attached
to each stage for delivery of need-based products and services at his doorstep.
It
is a market-
Qus:3 What are the various steps that should be taken to avoid the
challenges and pitfalls in e-CRM?
Answer: The execution of effective e-CRM
holds many challenges. First and foremost there are issues of cost that
normally append such intricate installations. In addition to this, there are
other issues
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
PROGRAM
Master of
Business Administration – MBA
SEMESTER
IV
SUBJECT
CODE & NAME
MKT402
Advertising
Management and Sales Promotion
SET 1
Qus:1 What are the major factors that affect marketing and
advertising in India?
Answer: There are some factors which deeply influence our thinking
about advertising in India. These factors are entirely different from the last century
and perhaps from other developing countries. These should be monitored
constantly, even when one is not directly dealing
Qus:2 Write short notes on DAGMAR and Communication Process.
Answer: Defining Advertising Goals for Measured Advertising Results
(DAGMAR) is a model devised
Qus:3 What are the various factors that need to be considered
while setting advertising budget?
Answer: Various factors, such as the following, have to be
considered while setting
the budget:
Product
SET 2
Qus:1 What are the various evolving consumer segments?
Answer: Demographic changes are just the basic factors that
influence advertising. The influences of consumer groups or segments, the type
of segments, their behaviour, attitude changes, buying patterns, consumption
style, aspirations, the amount of disposable income in hand, their choices –
all these factors
Qus:2 Write short notes on The Advertising Standards Council of
India (ASCI) and The Monopolies and Restrictive Trade Practices Act, 1969
Answer: The Advertising Standards Council of India (ASCI)
The advertising community of India
is by and large responsible and keeps out of blatant malpractices. Like most
service industries, advertising too has its own Code of Ethics. Set up in 1985,
ASCI, the
Qus:3 What do you mean by Sales Promotion? What are the various
Tools and Techniques of Consumer Sales Promotion?
Answer: Sales promotion is a collection of tools that stimulate
quicker or greater purchase of products by consumers or trade in the short run.
The American Marketing Association defines sales promotion as “media and
non-media marketing pressure applied to a pre-
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
DRIVE
SPRING 2018
PROGRAM
MASTER OF BUSINESS
ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE &
NAME
MKT403- E-MARKETING
SET-I
Qus.1
Discuss the history of e-marketing. What are the benefits of e-marketing?
History of e-marketing. 5
Benefits of e-marketing. 5
Answer-
History
of e-Marketing
E-Marketing1 can be defined as
'Achieving marketing objectives through use of electronic communications
technology'. It can be described as an act of trying to achieve marketing
objectives through electronic or digital means. It
Qus.2
What is an e-storefront? Explain its importance in an e-business.
e-storefront.
5
Importance of e-storefront in an
e-business. 5
Answer-
An electronic storefront is an
e-commerce solution for merchants who want to host a website that advertises
their products or services and for which consumer transactions are generated
online. Various software applications are available to merchants, which range
from electronic shopping carts to secure payment gateways.
Qus.3
Explain why situational analysis is important while formulating an e-marketing
plan.
Importance of situational analysis
while formulating an e-marketing plan.
10
Answer-
This is the first step of the
traditional seven-step marketing plan. Some of the following items will apply
more or less to various companies, industries, and brands. Conducting an
environmental scan is an important step in any marketing plan, e-business or
otherwise. It helps to set the context within which to
SET-II
Qus.1
Explain the advertising media commonly used by businesses to implement their
e-marketing plans.
Advertising
media commonly used by businesses to implement their e-marketing plans. 10
Answer-
There are many different types of
advertising media that marketing managers can choose from in order to create a
successful marketing strategy. This lesson covers some of those options,
including printed media, television and outdoor
Qus.2
What are the word-of-mouth marketing techniques? 10
Answer-
Word-of-mouth can be an effective
way of gaining new clients without investing too much in new marketing
programs. According to the Word of Mouth Marketing Association, word-of-mouth marketing
happens as the result of a positive customer experience. Focus on exceeding
your clients' expectations and you are on your way to using
Qus.3
Define patent & trade secrets in Digital Property. Differentiate between
patents and trade secrets.
Patent in Digital Property 3
Trade secrets in Digital Property. 3
Difference between patents and trade
secrets. 4
Answer-
Patent
in Digital Property
Creativity and invention are
highly valued within the United States as reflected by patent laws dating back
to 1790, with mention of intellectual property even included in the U.S.
Constitution. Protecting these ideals was seen as key to promoting an
innovative spirit within American society and encouraging the creation of new
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
DRIVE
Spring 2018
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM
4)
SUBJECT
CODE & PGDMMN (SEM 2)
NAME
MK0018–
International Marketing
SET 1
1 Differentiate between GATT and WTO
GATT
WTO
Answer: GATT is a multilateral treaty among the member
countries that lays down certain agreed rules for conducting international
trade. The member countries contribute together to four-fifth of the total
world trade. It is interesting to note that underdeveloped countries form a
sizable majority
2 Write short notes on the following:
A.
International franchising
B.
International contract manufacturing
Answer: a) Franchising is basically a specialized form of
licensing in which the franchiser not only sells intangible property to the
franchisee, but also insists that the franchisee agree to abide by strict rules
as how it does business. The franchiser will also often assist the franchisee
to run the business
3 What are the stages in which
international markets are screened and analysed?
4
Stages
Answer: Step One – Country Identification
The
World is your oyster. You can choose any country to go into. So you conduct
country identification – which means that you undertake a general overview of
potential new markets. There might be a simple match – for example two
countries might share a similar heritage e.g. the United
SET 2
1 What is counter-trade? Describe the
various types of counter-trade.
Explanation
of the concepts
Types
Answer: Counter trade constitutes an estimated 5-30 percent of
total world trade. Counter-trade greatly proliferated in the 80s. Counter-trade
is one of the oldest forms of trade in the government mandate to pay for goods
and services with something other than cash. It is a practice that requires a
seller as a
2 Discuss the role of sales promotion
and personal selling in international marketing.
Sales
promotion
Personal
Selling
Answer: Sales promotion is one of the most important aspects
of marketing. Selling is as important as producing. Every manufacturer has to
sell his product in the market – domestic or international. Selling products in
the international market is more difficult than selling them in the domestic
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
Answer:
a) When a draft bill is drawn
on a foreign firm, it is termed as a foreign draft or bill of exchange. It is
prepared either in an international currency or Indian rupee depending on the
terms of contract. Accordingly, the bill is Get fully
solved assignment. Buy online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
No comments:
Post a Comment