ASSIGNMENT
DRIVE spring 2018
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
IV
SUBJECT
CODE & NAME - BBA401- E-COMMERCE
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Q1.
Define E-Commerce. What are the various functions and applications of
E-Commerce?
a.
Define E-Commerce 2
b.
Explain the functions of E-Commerce
Explain
the applications of E-Commerce
Answer:
E-commerce
is an advanced technology related to commerce and the electronic media, the
computer in particular. It is first important to understand the term
‘business’, which refers to the exchange of goods, items or
Q2.
Write Short notes on
a.
Local Area Network (LAN)
b.
Wide Area Network (WAN)
c.
Domain Names
d.
Hyper Text Markup Language (HTML)
Answer:
a.
Local Area
Network (LAN): A
LAN (refer to Figure 2.1) covers only a limited geographically area ranging
from 0 to 2 Km, such as organizations, home, buildings. In a local area
network, nodes are connected
Q3.
Explain three important types of business models in practice. Give example to
each of the models.
Answer:
There
are three fundamental types of business models in practice. These are:
1.
Business-to-Business (B2B)
2.
Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
1.
Business-to-Business Model
The
business-
Q4. With an example explain the
different services offered by the Internet.
Listing the various services
Explanation
Examples
Answer:
Services
that are available on the Net:
·
World
Wide Web
·
E-
5.
Explain the different categories of electronic payment system in detail
(Listing the types and sub types, Explanation)3 +7 =10
Answer: There are
three main categories of EPS.
1.Banking and
Financial Payments
2.
Explain the internet marketing
Explain the types of
internet marketing
Answer:
The
term Internet marketing is interchangeably used for Web marketing, e-marketing,
Internet advertising or online
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DRIVE – Spring 2018
PROGRAM - BBA
SEMESTER - IV
SUBJECT CODE & NAME - BBA402, MANAGEMENT
ACCOUNTING
Set 1
Q1. From
the following information, find out the amount of contribution:
From the following information, find out the
amount of contribution:
Solution:
Contribution per unit = Selling price per unit - variable cost per unit
(OR total contribution = total sales –
Q2. From
the following particulars, prepare the cash flow statement for the year ended
31 March 2017 by the direct method:
Cash sales Rs.6,00,000
Cash collected from debtors during the year amounted to Rs.3,00,000
Cash paid to suppliers was Rs.7,00,000
Rs.90,000 was paid to and for employees
Furniture of the book value of Rs.2,000 was sold for Rs.1,000 and a new
furniture costing Rs.8,000 was purchased
Debentures of the face value of Rs.30,000 were redeemed at a premium of
two percent interest on debentures. Interest on debentures of Rs.8,000 was also
paid.
Dividend of Rs.45,000 for the year ended 31 March 2017 was distributed
in May 2017
Cash in hand and at bank as on 31 March 2016 and 31 March 2017 was
Rs.5,000 and Rs.50,000 respectively.
Solution:
Cash Flow Statement (Direct Method)
for the year ended 31 March 2017
|
Particulars
|
|
Rs.
|
Q3. What are
the factors that affect the policy of dividend of a company?
Answer:
Factors Influencing Dividend Policy
Legal considerations – The
provisions of the Companies Act, 1956, must be kept in mind since they provide
a
Set 2
Q1. Budgetary control is a system of planning
and controlling costs. It is a process of
continuous comparison of actual performance and
cost with the budget. Explain the steps in detail.
Steps included in the budgetary control system
Answer:
The
various steps included in the budgetary control system are:
1. Determination of organisational objectives – Budget
is a tool for implementing the organisational
Q2. From
the following data, calculate overhead variances of following:
Variable
overhead expenditure variance
Fixed
overhead expenditure variance
Total
overhead cost variance
Fixed
overhead capacity variance
Fixed
overhead calendar variance
Note: There was a five percent increase in
capacity.
Solution:
Calculation of standard
rate for fixed overhead and variable overhead
Std. rate = Standard overheads / Standard output
Q3. The following is the
balance sheet of Star Enterprise.
Calculate:
1. Current
assets ratio
2. Liquid
ratio
3. Solvency ratio
4. Debt-equity ratio
Solution:
1. Liquid ratio
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DRIVE
SPRING
2018
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
Semester
4
SUBJECT
CODE & NAME
BBA
408 - International marketing
SET
– I
Q.1 Define international Marketing
and explain its benefits.
Define International Marketing 2
Benefits of International
marketing 8
Answer-
The
definition of international marketing let us recapitulate the definition of
“Marketing” as given by Mr. Kotler, an authority on the subject. According to
Mr. Kotler, “Marketing is a societal process by which
Q.2 Explain the structure of market
in detail.
Market structure 10
Answer-
Market
structure:
The
main classifications are:
1.
Perfect competition.
2.
Monopolistic competition.
Q.3 What are the various element of
culture explain each in detail?
Element of culture 10
Answer-
Elements
of Culture
Broadly,
culture constitutes five elements called the values, rituals, symbols, beliefs
and thought processes as referred in the foregoing paragraphs. Each of these
five elements of culture is of extreme
SET
– II
Q.1
Why there is need for
market research? What are the advantages of market research?
Need for market research 5
Advantages of market research 5
Answer-
Need
for Marketing Research
“Consumer
is the King” – M.K. Gandhi. Provider of goods and services are expected to
ensure customer delight. Customer delight can be ensured only when the marketer
fully understands the desires
Q.2 Explain the pricing decision in
international marketing.
Pricing Decision 10
Answer-
Pricing
Decision
Decisions
pertaining to pricing of products in the area of international marketing domain
are dependent mainly on the following
Q.3 What is Advertising? What are
the key concepts of Advertising?
Advertising 3
Key concepts of advertising 7
Answer-
Advertising -
Advertising
is a form of paid communication using a persuasive approach intended to connect
an identified sponsor with a target audience. Advertising employs non-personal
mass media to reach the audiences. In other words, advertising is a public
announcement to inform and persuade people to buy a product, a service or an
idea.
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DRIVE
SPRING
2018
PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
IV
SUBJECT
CODE & NAME
BBA409
Small
Business Management
Q.1 Explain External Analysis.
Elaborate three powerful techniques for External Analysis.
External Analysis 1
1. PEST Analysis 3
2. Five Forces Model 3
3. SWOT Analysis 3
Answer-
External
Analysis
For
formulating a strategy, a firm must scan the external environment and make an
internal assessment of its position and then develop a strategy by matching the
two. The three powerful techniques available for this purpose are:
1.
PEST Analysis
2.
Five
Q.2 Explain any five Marketing
Assistance to MSME Units by Government.
Marketing Assistance to MSME Units
by Government 10
Answer-
Marketing
Assistance to MSME Units by Government
Government
is helping the growth of MSMEs in several ways recognizing the important role
they play in economic development. These are given below.
1.
Reservation/de-reservation of products for
manufacture in the micro and small enterprise sector: An important
feature of the Indian economy is the exclusivity provided to MSMEs to
produce
Q.3 What are four managerial
activities? Illustrate the significance of these managerial activities.
Four managerial activities 2
Significance of Four managerial
activities 8
Answer-
Four
managerial activities
A
different perspective of the manager’s activities was observed by Fred Luthans
and his associates. Their question was whether managers who move up most
quickly in an organisation perform
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Bba410
Spring 2018
1 Explain
different types of Retail formats.
Answer: Store
retail format
The following are the types of retail stores
under store retail format:
1.
Convenience store: It is generally a well situated, food
oriented store with long operating hours and a limited
2 Discuss
the components of merchandising management.
Components of merchandising management
Answer:
Components of merchandising management
·
Merchandise analysis: The retailer needs to be aware of the target segment of the consumers
before he makes the decision to buy the merchandise. Planning merchandise
buying should be
3 What are
the elements of store design? Explain each in detail
Answer: Elements
of store design
Store marquee
Store marquee is the first mark of identification
of the retailer or the retail store. It is also sometimes called as a sign
board. The store marquee is usually painted or is a neon light displaying the
store name or trade mark or a combination of store name, trade mark and other
important information of the
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