Saturday, 21 April 2018

smu MBA 3rd sem OM assignment Winter 2017 (April/may 2018 exam)


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DRIVE
Winter 2017
PROGRAM
MBA
SEMESTER
III
SUBJECT CODE & NAME
OM 0010 - OPERATIONS MANAGEMENT

1 Explain the concept of operation management. What are the elements of operations management?
A
 Concept of Operations Management
 Elements of Operations Management
Answer:
Operations management is defined as that activity whereby resources, flowing within a defined system, are combined and



2 Explain the process of operation research in detail. Write down different Applications of Operations Research.
A         Process of operation research         
            Applications of Operations Research.
Answer:

Process of operations research
Operations research provides an integrated framework for making various business decisions. Therefore, it is of utmost importance for an organization to have a clear understanding of this framework to solve various business problems.

The steps involved in

3. An organisation has three production centres P1, P2 and P3 that supply products to four warehouses W1, W2, W3 and W4. The monthly production capacities of the three production centres are 160, 150 and 190 units, respectively. The monthly demand of warehouses is 80, 90, 110 and 160 units, respectively. The transportation cost per unit (in rupees) is shown in following Table
Warehouses
W1
W2
W3
W4
Production Centres
P1
10
12
8
15
P2
12
14
18
9
P3
15
12
20
16
Discussion questions:
1. How many units should an organisation supply to warehouses so that the total transportation cost is minimised?
2. Calculate Total Transportation Cost

Answer: Construct the transportation cost matrix table, which is as follows:




4 Write Short notes on-        
·         Consumer Pricing Expectations Range
·         Autonomous and derived demand
·         SERVQUAL-Measuring Service Quality
·         Service Blueprint

Answer: Consumer pricing expectations range
Consumer Pricing Expectations Range (CPER) is a term, which is commonly used in demand forecasting. This term has two aspects, namely, consumer aspect and producer aspect. From the consumer’s


5. Solution for Sequence Problem is as follows
Job
1
2
3
4
5
6
Machine-1
9
7
8
6
8
12
Machine-2
4
5
3
6
2
5
Machine-3
12
10
8
9
15
11


Solution:
Job
1
2
3
4
5
6
Machine M1
9
7
8
6
8
12
Machine M2
4
5
3
6
2
5
Machine M3
12
10
8
9
15
11


Since any




6 Elaborate the replacement of equipment that deteriorates with time. What are the limitations of replacement models?
Replacement of equipment that deteriorates with time.
Limitations of replacement models.

Answer: Replacement of Equipment that Deteriorates with Time
When the operational efficiency of equipment goes on decreasing with the gradual passage of time, it is economical to replace the same with a new one. The replacement decisions for such equipment are taken based on the economic life cycle and monthly or annual operating costs of the

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DRIVE
Winter 2017
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
III
SUBJECT CODE & NAME
OM0011- ENTERPRISE RESOURCE PLANNING

1. Define Enterprise Resource Planning (ERP). Briefly explain the major benefits of an ERP system.
Define ERP
Explain any 8 major benefits of an ERP system

Answer: “ERP is a packaged business software system that enables a company to manage the efficient and effective use of resources (materials, human resources, finance, etc.) by providing a total, integrated solution for the organisation’s information-processing needs”

2. Write short notes on the following:
a. Decision Support System (DSS)
b. Executive Information System (EIS)
c. Customer Relationship Management (CRM)
d. Management Information System (MIS)

Answer: Decision Support System
DSS is an interactive information system that provides substantial support to managers while taking critical business decisions. It is a computerised information system that is capable of performing logical data analysis and testing hypothesis. Some of the popular definitions of DSS are as follows: According to Hicks, “DSS is an integrated set of computer tools that allow a decision-maker to interact directly with computers to create information useful in making decisions


3. Explain the different phases of an ERP implementation life cycle.
Explain 11 phases of an ERP implementation life cycle

Answer: ERP Implementation Lifecycle
Pre-evaluation screening
Pre-evaluation screening is the first phase of the ERP implementation lifecycle. It includes examining all the available ERP systems. Among these systems, those that are able to meet the organisation’s requirements are selected.

Package evaluation
The package evaluation phase involves a deep analysis of all the shortlisted ERP systems in order to select the


4. Explain the role of manufacturing and production planning module of an ERP system. Briefly explain the sub-modules of the manufacturing module.
Explain the role of manufacturing and production planning module of an ERP system
Explain any 8 sub-modules of the manufacturing module

Answer: The manufacturing and production planning module of an ERP system helps an organisation plan and perform its production activities effectively by providing accurate and timely information.

5. Explain the role of ERP in sales and distribution.
Briefly explain the sub-modules of the sales and distribution module.
Explain the role of ERP in sales and distribution
Briefly explain the sub-modules of the sales and distribution module

Answer: An organisation generates revenue by selling its products and services. These products and services are passed through an extensive distribution network before they reach the end users. This distribution network


6. Define the role of vendors and consultants in ERP implementation.
Define vendor and role of vendors in ERP implementation
Define consultant and the role of consultants in ERP implementation

Answer: Role of a vendor
A vendor provides ERP systems to client organisations as per their requirements at a mutually agreed price. Generally, a contractual agreement is signed between a vendor and a client organisation. This agreement states all the terms and conditions related to the system’s functions, level of quality,

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PROGRAM
Master of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
OM0012 Supply Chain Management

Qus:1 Write short notes on Supply Chain Management Process and Supply Chain Management Decisions.
Answer: Supply Chain Management (SCM) is the process that plans, implements and controls the operations of supply chain to meet the customers’ requirements. SCM process is carried out as a step-by-

Qus:2 Write a short note on Managing Inventory in Supply Chain Management. What are the various Inventory costs?
Answer:  Defective inventory can cause operation disruptions, stock shortages and overages, and purchasing difficulties that may result in increased cost, customer dissatisfaction, or even cancellation of orders. Thus, inventory management determines the success of any business.
We can define inventory management as the application of data collection, demand, forecasting, and lean and

Qus 3. What are the various importance of Information in Supply Chain? Write a note on Bullwhip Effect.
ANS: Importance of Information in Supply Chain
Effective sharing of information helps to connect various stages of a supply chain and to coordinate and maximise

Qus:4 Explain the various direct benefits of Outsourcing.
Answer: The benefits of outsourcing are divided into two categories. They are as follows:
 Direct benefits
 Indirect benefits
Let us now discuss these

Qus:5 What is Standardization? What are the different approaches to Standardization?
Answer: Standardisation is a process of using a standard product in place of a family of products. Standardisation helps to achieve economies of scale by doing an activity once and repeating it many times.
Generally, lead time can be shortened by reducing inventory levels and increasing forecast accuracy. However, after a

Qus:6 What do you mean by Decision Support System (DSS)? What are the various functions of Decision Support System?
Answer: A decision support system is a computer based application that processes and integrates data to provide information, and techniques to help organisations make quick and effective decisions. To manage the decision support system effectively, some of the human characteristics like flexibility, perception and wisdom are essential. Unlike other complex business systems, supply chain

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DRIVE
Winter 2017
PROGRAM
MBA
SEMESTER
III
SUBJECT CODE & NAME
OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

1 Differentiate between the concept of production management and operations management.
A
 Concept of production management.
 Concept of operations management.
 Difference between production management and operations management
Answer:
Production management and operations management are management jargon that needs to be simplified for those who are

2 Explain the meaning and characteristics of a product.
Meaning of a Product
Characteristics of a Product

Answer: Product is one of the important elements of marketing mix. A marketer can satisfy consumer needs and wants through product. A product consists of both good and service. Decisions on all other elements of marketing mix depend on product. For example, price is set for the product; promotional


3 Define the Process of Production Planning and Control
Process of Production Planning and Control

Answer: Process of Production Planning and Control
Planning phase: Planning is considered an efficient forecasting tool, which states how the objectives can be achieved and how a particular requirement can be fulfilled in the future. It has two categories of


4 What do you understand by the term ‘inventory’? Explain various types of inventories.
Meaning of Inventory
Types of Inventories

Answer: Inventory is an idle stock of physical goods that contain economic value, and are held in various forms by an organization in its custody awaiting packing, processing,

5 Explain the Process of Quality Control.
Process of Quality Control

Answer: Process of quality control
1. Controlling engineering quality: It refers to the first step of quality control, in which product specifications are developed. This step involves various sub-steps, which are as follows:
a. Evaluating customer requirements to have a clear understanding of product quality objectives
b. Reviewing product

6 Write short notes on the following:
a. Alfred Weber’s theory of industrial location
b. Influence of government on industry location
c. Objectives of an effective plant layout
d. Factors affecting a plant layout

Answer: Alfred Weber’s theory of industrial location
Alfred Weber, a German economist, attempted to analyse the factors that influence industrial location. Before Weber, another German economist Launhardt gave the simple principle of industrial location based on minimum transport cost. Weber followed Launhardt's principle in his theory and made it more rigorous and analytical. Ever since then, his theory is being used in practice. Weber's main

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