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DRIVE
Winter
2015
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
- 3
SUBJECT
CODE & NAME
BBA
304 - Advertising and Sales
BK
ID - B1598
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Q1.
Discuss the advantages and disadvantages of television advertising. Also
explain what do you understand by Internet Advertising and Social Media Network
advertising?
Answer:
The Advantages
• Advertising on TV gives you the opportunity
to communicate with local, national and even international audiences. This is
done in just a short amount of time.
• TV ads use audio, visuals and actions to
convey the message which easily catches the attention of consumers. When
messages are conveyed successfully, the ad
Q.2.
Explain the consumer buying decision process. (Consumer buying decision
process) 10
ANS:
Consumer buying
decision process: Behind
the visible act of making a purchase there lies a decision process that
must be investigated. The purchase decision process is the stages a buyer
passes through in making choices about which products and services to buy. The
Q.3.
Observe any newspaper advertisement of any consumer durable company. What is
the target audience and what are benefits of choosing newspaper for
advertisement. (Selection of appropriate advertisement, Identifying
target audience, Advantages of newspaper advertisement) 3,3,4
ANS:
Selection
of advertisement
Here let us take NOKIA as
consumer durable company. If we’re selling a telecom product, an ad placed in a
telecom related magazine will attract
Q.4.
What is media planning and what are the steps in media planning process?
(Meaning, steps) 4,6
ANS:
Media Planning: Media planning is a
very important component of the marketing strategy of an organisation.
It refers to an analytical method for making media decisions, and
describes the process of taking the message across to the target
audience of the right time and place, and using the right media vehicle.
In other words, media planning is the process of determining how to use
Q.5.
What do you understand by Public relations? What is the difference between PR
and advertising? (Meaning, Difference between advertising and PR) 4,6
ANS:
Meaning of Public
Relations: “Public
relations” is used to build rapport with employees, customers, investors,
voters or the general public. Public Relations (PR) is the actions of a
corporation, store, government, individual etc. in promoting goodwill between
itself and the public, the community, employees, customers etc. An
earlier definition of public relations by the first World Assembly
Q.6.
Write short notes on: [a) meaning and objectives of sales quota, b) meaning and
role of sales force] 10
ANS:
Sales Quota: Known as sales target,
sales quota is an expression of sales value and sales volume expected
from a salesperson to be achieved in full from their defined territory
over a given period of time i.e., weekly, monthly, quarterly or yearly.
In simple sense, a sales quota is a goal; it is a target a sales staff is
expected to meet. Each sales person must
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 500/semester only.
if urgent
then call us on 08791490301, 08273413412
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