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DRIVE-Winter
2015
PROGRAMMBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAMEMK0017- E-MARKETING
BK
ID-B 1810
CREDIT & MARKS-4 Credits, 60 marks
Q1.
Define E-Customers with some examples. Also explain the online buying process.
(Definition of E-customers with examples, Online Buying process) 3, 7
Answer:
E-business offers unthought-of opportunities to tailor
your product to your customers' requirements, but getting the right technology
is vital, writes Mark Vernon
Electronic
business has reasserted the primacy of the customer focus. It has underlined a
change in the balance of power from company or product to client. In retailing,
customers are lured with propositions that even months before would have seemed
ridiculous: a leading mobile phone retailer will give cash
Q2.An
electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss
the five kinds of partners in an e-marketplace.
(Explanation
of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation
of e-marketplace
An e-marketplace is a location on the Internet
where companies can obtain or disseminate information, engage in transactions,
or work together in some way. Most of the e-marketplaces provide two basis
functions: 1) they allow companies to obtain new suppliers or buyers for
Q.3:
Discuss about web analytics. List and explain the visitor statistics can be
gained by using metrics.
Definition
of Web analytics (3 MARKS)
Visitor
statistics by metrics
Answer:
Definition
of Web analytics:
It is the objective tracking, collection, measurement,
reporting, and analysis of quantitative internet data to optimise websites and
web marketing initiatives. Web analytics2 is not just a tool used for measuring
website traffic, but also a tool for business research and market research.
Q4.
Write a short notes on :
A.
Any five points on e-marketing as competitive advantage.
B.
Virtuous cycle of e-marketing
(Five
points on e-marketing, Explanation of e-marketing as virtuous cycle)
Answer:
Five points on
e-marketing as competitive advantage:
Convenience
Internet marketing enables you
to be open for business around the clock without worrying about store opening
hours or overtime payments for staff. Offering your products on the Internet is
also convenient for customers. They can browse your online store at
Q5.
Functions of E-marketing is represented by 2P+2C+3S formula (Personalisation,
privacy, customer service, community, site, security, and sales promotion).
These functions form the framework of an e-marketing strategy. Discuss this
formula with a diagrammatic representation.
(Explanation
of 2P+2C+3S formula in detail, Diagram) 8, 2
Answer.
Explanation
of 2P+2C+3S formula
The
marketing mix is built around the theory of “transaction.” These are explained
by the exchange of paradigm. The series of particular functions brings
uniqueness to e-marketing. These can be synthesised in the2P + 2C+ 3S formula:
personalisation, privacy, customer service,
Q6.Discuss
the selling methods and sales promotion of E-marketing
(Explanation
of Selling method, Explanation of sales promotion of e-marketing) 5, 5
Answer.
Selling
method
Successful Internet
marketing campaigns borrow heavily from traditional direct response
techniques. These principles have been extensively
tested, re-tested, and proven to be effective over time.
Use proven sales techniques
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Get fully solved assignment. Buy online from website
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we will revert you within 2-3 hour or immediate
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if urgent then call us on 08791490301, 08273413412
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