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DRIVE WINTER 2015
PROGRAM MBADS/
MBAFLEX/ MBAHCSN3/ MBA – SEM 4
SUBJECT CODE &
NAME - MB0052 STRATEGIC MANAGEMENT AND BUSINESS POLICY
BK ID - B1699
CREDIT - 4
MARKS – 60
Q1. Illustrate the
Strategic Management Model (SMP) Explain the levels in SMP. 10
Ans:
Strategic Management Model: The strategic management process
consists of four distinct steps or stages:
(a) Defining organizational
mission, objectives or goals
(b) Formulation of
strategy/strategic plan
(c) Implementation of
Q2. “Business need
to be planned not only for today but also for future. This implies the
continuity and the need for sustainability” (Enumerate Planning for business
continuity) 10
Ans:
Planning for Business Continuity: Businesses need to be planned not
only for today, but also for tomorrow, that is, for the future. This
implies business continuity and the need for sustainability. Sustainability
requires understanding and analyzing the environment. Besides
business fluctuations or
Q3. Explain the
following: (a) Core competence (b) Value chain analysis 5, 5
Ans:
Core Competence: Core competence of a company is
one of its special or unique internal competence. Core competence is not
just a single strength or skill or capability of a company; it is
‘interwoven resources, technology and skill’ or synergy culminating into a
special or core competence. Core competence gives a company a clear competitive
advantage over its competitors. Sony has a core competence in
miniaturization; Xerox’s core competence is in photocopying; Canon’s
core competence lies in optics, imaging and laser control; Honda’s core
competence is in engines (for cars and motorcycles); 3M’s core
Q4. Write a brief
note on Turnaround strategy. 10
Ans:
Turnaround Strategy: Corporate turnaround may
be defined as organizational recovery from business decline or crisis.
Business decline for a company means continuous fall in
turnover or revenue, eroding
profit, or accrual or accumulation of losses. So, business or organizational
decline, like business performance, is understood in relative terms, that is,
compared with the past. But, some strategy analysts describe business decline
in terms of current comparisons also; for example, relative to industry rates
or
Q5.
What is Stability Strategy? Explain
the BCG (Boston Consulting Group) Portfolio Model 5, 5
Ans: Stability Strategy: Stability
strategy is most commonly used by organizations. But, the nomenclature, ‘stability
strategy’ often creates confusion among managers, planners and
strategists. Stability does not
mean ‘static’. Most organizations, which follow stability strategy, look for
growth and do not remain stable or static for a long period of time. Therefore,
some prefer to call it ‘stable growth strategy’. The basic approach in
stability is ‘to maintain present course; steady as it goes’. Stability
strategy can be
Q6.
Define the term ‘Strategic alliance’. Enumerate its characteristics and
objectives. 10
Ans: Strategic Alliance: Strategic alliance may be defined as cooperation
between two or more organizations with a common objective, shared
control and contributions (in terms of resources, skills and
capabilities) by the partners for mutual benefit. This definition can be
expanded and made more comprehensive in terms of essential features
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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