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DRIVE-
Winter 2015
PROGRAM-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME-mk0018– International Marketing
Qus:1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the
concept of EPRG framework.
·
Management orientations
·
Effect on international marketing
Answer:
Management
orientations:
The orientation of a company’s
top management, its beliefs and assumptions significantly impact its approach
to international marketing. The concept consisting of Ethnocentric,
Polycentric, Regiocentric and Geocentric is widely known as EPRG framework, and
it is discussed
Q2.
Explain the role of political environment scanning in international marketing.
What is political risk?
·
Political environment
·
Political risk
Answer:
Political
Environment
Majority
of the MNCs have to face complex political environmental problems because they
must cope with the politics of more than one nation. That complexity forces
MNCs to consider three types of political environment: foreign, domestic and
international.
The
developing
Q.3:
How are the international markets segmented on the basis of development?
4
categories
Answer:
4
categories:
Market
segmentation is the process of subdividing a market into distinct subsets of
customers that behave in the same way or have similar needs. Each subset may
conceivably be chosen as a market target to be reached with a distinctive
marketing strategy.
Qus:
4 Differentiate between national and international products, global and
standardised products with examples.
Answer:
Differentiate
between national and international products:
National
products are made for a specific national market whereas international products
are made for regional and multinational markets.
National
products:
A
national product is one that, in the context of a particular company, is
offered in a single national market. Sometimes national products appear
Qus:5
Write short notes on:
a)
Containerization
b)
4 PL operators
a) Role and benefits of
containerization
b) meaning and role of 4PL
operators
Answer:
a)
Role and benefits of containerization:
Containerisation has
revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral part of the transport industry. Containers
facilitate both the unitisation and carriage of cargo through different modes
of transportation.
Qus:6
Choose a product and explain how you will prepare seven steps in a global
e-marketing plan?
·
Choosing the product
·
Global e marketing plan
Answer:
Choosing
the product:
A product is the main offering of
a company to its customers. It defines the customer segments and competitors
for the company. Five aspects of the product namely features, quality look and
packing, branding and customer support.
·
Features –
What does the product do and what it does not do? Colour, taste, size, and
style are all features of a product. The
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