Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
DRIVE- Winter
2015
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q.1 Discuss the factors affecting healthcare
marketing.
Mentioning the factors
Explanation of all the factors
ANS:
Mentioning the factors:
There are many factors of
affecting healthcare marketing such as
1. Economic factors
2. Competitive factors
3. Regulatory factors
4. Social and
Q.2 Explain market segmentation.
Definition
Explanation of market segmentation
ANS:
Definition:
Market segmentation is the
process of segmenting a broad market into several smaller market segments or
groups. The segmentation is based on the responses or characteristics of
customers in the market segments. Market segmentation is a useful tool. It
helps to identify the latest and the most innovative ways for improving
Q.3: Describe the types of public relations
research.
Explanation of primary research
Explanation of secondary research
ANS:
Explanation of primary
research:
Primary research
Primary research involves
carrying out a complete original study. The two primary research techniques are
as follows:
Q.4: Discuss the current scenario of medical
tourism in India.
Explanation of medical tourism
Explanation of present situation of
medical tourism
Advantages of medical tourism
ANS:
Explanation of medical
tourism:
The medical tourism provider
collects information about the treatment, estimated cost, duration of stay
along with the list of hospitals and tourist destinations from the doctors and
consultants and sends it across to the patient
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare
marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management
is the process of understanding the needs and wants of the target market.
Consumer
Q.6: Discuss the standard metrics to evaluate
public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered
while focusing on the PR measurement and evaluation are:
§
To
establish flawless programmed objectives and desired outcomes to measure
results. For this, the PR goals must be linked directly with the overall goals
of business programmed.
§
To
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
No comments:
Post a Comment