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DRIVE
WINTER 2015
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
6
SUBJECT
CODE &
NAME
BBR601-Modern
Retail Management Process and Retail Services
Qus:1.
What are the factors responsible for the growth of the Indian retail sector?
Answer:
The
factors responsible for the growth of the Indian retail sector:
The growth of
the Indian retail sector is attributed to a large number of customers and sound
fundamentals of economy. Broadly speaking, the Indian retail sector is
influenced by two main factors, which are shown in
Qus:2.
Explain the different formats under multichannel retailing.
Answer:
Different
formats under multichannel retailing:
The following are the
key retail formats under multichannel retailing:
·
Online
Retailing: It is a process in which consumers can buy products
in real-time without any intermediary. Thus, it involves business-to-consumers
(B2C) transactions. Online retailing is not only confined to buying and selling
products, but also includes services like hotel
Qus:3.
“Retailing is also based on several strategies”. Briefly explain the various
retail
Strategies
Answer:
The
various retail strategies:
·
General
Retail Strategies: These strategies focus on the growth, selectivity and productivity
of a business. Such strategies help retailers to develop general ideas before
entering into a retail business or a new market. The following three types of
general retail
Qus:4.
Discuss the types of advertising on the basis of media type?
·
Explanation
Answer: Nine types of advertising media
available to an advertiser are: (1) direct mail (2) newspapers and magazines
(3) radio advertising (4) television advertising (5) film advertising (6)
outdoor
Qus:5.
What are the steps involved in expansion strategy. Explain each step in detail.
Answer:
The
steps involved in expansion strategy:
Formulating an
expansion strategy is a systematic process that involves a few steps, which are
depicted in Figure below:
Qus:6.
Explain the following in detail
·
Data
Warehousing
·
Electronic
Data Interchange
Answer:
(i)
Meaning of Data Warehousing:
The
concept of data warehousing was introduced in the late 1980s when IBM
researchers Barry Devlin and Paul Murphy
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and rs 375/semester only.
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