Wednesday 2 March 2016

bbr601 smu bba winter 2015 (april/may 2016 exam) VIth sem assignment

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DRIVE WINTER 2015
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 6
SUBJECT CODE &
NAME
BBR601-Modern Retail Management Process and Retail Services

Qus:1. What are the factors responsible for the growth of the Indian retail sector?
Answer:
The factors responsible for the growth of the Indian retail sector:
The growth of the Indian retail sector is attributed to a large number of customers and sound fundamentals of economy. Broadly speaking, the Indian retail sector is influenced by two main factors, which are shown in


Qus:2. Explain the different formats under multichannel retailing.
Answer:
Different formats under multichannel retailing:
The following are the key retail formats under multichannel retailing:
·         Online Retailing: It is a process in which consumers can buy products in real-time without any intermediary. Thus, it involves business-to-consumers (B2C) transactions. Online retailing is not only confined to buying and selling products, but also includes services like hotel

Qus:3. “Retailing is also based on several strategies”. Briefly explain the various retail
Strategies
Answer:
The various retail strategies:
·         General Retail Strategies: These strategies focus on the growth, selectivity and productivity of a business. Such strategies help retailers to develop general ideas before entering into a retail business or a new market. The following three types of general retail


Qus:4. Discuss the types of advertising on the basis of media type?
·         Explanation
Answer: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor


Qus:5. What are the steps involved in expansion strategy. Explain each step in detail.
Answer:
The steps involved in expansion strategy:
Formulating an expansion strategy is a systematic process that involves a few steps, which are depicted in Figure below:


Qus:6. Explain the following in detail
·         Data Warehousing
·         Electronic Data Interchange
Answer:
(i) Meaning of Data Warehousing:
The concept of data warehousing was introduced in the late 1980s when IBM researchers Barry Devlin and Paul Murphy

Get fully solved assignment. Buy online from website
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or
plz drop a mail with your sub code
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