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DRIVE WINTER 2015
PROGRAM Bachelor of
Business Administration- BBA
SEMESTER 6
SUBJECT CODE & NAME
BBR603-Merchandising
and Supply Chain Management
BK ID - B 1942
CREDIT & MARKS
- 4 Credits, 60 marks
Q1. What are the
factors responsible for the growth of the retailers? (Explanation) 10
Answer: Factors for the growth of retailers: Earlier,
retailers had no authority. The manufacturers or the suppliers used to
decide the prices and quantity of their products and services that retailers
had to stock and sell through their stores. In addition, their profit
margin was also decided by the
Q2. “Logistics is the
part of the supply chain process that plans, implements and controls the
effective storage and flow of goods and services”. Explain the relationship
between supply chain and logistics in this context. (Explanation) 10
Answer: Relationship Between Supply Chain and
Logistics: You might have
noticed that the two terms, namely supply chain and logistics are often
used synonymously. However, there is a wide difference between these two
terms. A supply chain is the network created amongst different
organisations
Q3. Explain the role of
product management in retailing. 10
Answer: Role of Product Management in Retailing: Earlier,
the role of the retailers was to sell products to the end customers in a
small quantity through their outlets. However, with the passage of time, the
role of retailers has increased considerably. Today, a retailer acts as an active
intermediary in the distribution channel, providing a wide range of products,
which are selected after a thorough
Q4. Explain the stages
of retailer-supplier relationship development. 10
Answer: Stages of Retailer-Supplier Relationship
Development: In the
previous sections, you studied that it is important for a retailer to build a
healthy relationship with the supplier to succeed. How can a retailer establish
strong relationships with the supplier? Does the relationships between
retailer and supplier begin all of a sudden? The relationship between
the retailers and the suppliers
Q5. Discuss the methods
of merchandise forecasting. (Qualitative methods, Quantitative methods) 5, 5
Answer: Methods of merchandise forecasting: The
methods of merchandise forecasting can be broadly divided into the following
two types:
Qualitative
methods: They
are also termed as judgmental or subjective methods. Qualitative methods are
dependent on the analysis of individuals who have knowledge about the current
market trends and can
Q6. Explain the
following: 5, 5
(i) Direct Response
marketing
(ii) Merchandising
strategy
Answer: Direct response marketing: It
includes different non-personal mediums to sell the products to the end
customer. These mediums can be:
·
Catalogue
retailing: Refers to a retail format in
which the products are communicated to the
Get fully solved assignment. Buy online from website
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we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 375/semester only.
if urgent
then call us on 08791490301, 08273413412
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