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DRIVE
Fall
2014
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
- 3
SUBJECT
CODE & NAME
BBA
304 - Advertising and Sales
BK
ID - B1598
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Q.1.
Define advertising and discuss the various functions of advertising. (Meaning, Functions) 4,6
ANS:
Advertising: "Advertising is
the non-personal communication of information usually paid for and
usually persuasive in nature about products, services or ideas by identified
sponsors through the various media to reach broad audiences” According to this
definition, advertising has five basic components:
Q.2.
Explain the consumer buying decision process. (Consumer buying decision process)
10
ANS:
Consumer buying
decision process: Behind
the visible act of making a purchase there lies a decision process that
must be investigated. The purchase decision process is the stages a buyer
passes through in making choices about which products and services to buy. The
stages are:
Q.3.
Observe any newspaper advertisement of any consumer durable company. What is
the target audience and what are benefits of choosing newspaper for
advertisement. (Selection of appropriate advertisement, Identifying
target audience, Advantages of newspaper advertisement) 3,3,4
ANS:
Selection
of advertisement
Here let us take NOKIA as consumer durable company. If we’re selling a
telecom product, an ad placed in a telecom related magazine will attract
potential consumers who are looking for
Q.4.
What is media planning and what are the steps in media planning process? (Meaning,
steps) 4,6
ANS:
Media Planning: Media planning is a
very important component of the marketing strategy of an organisation.
It refers to an analytical method for making media decisions, and
describes the process of taking the message across to the target
audience of the right time and place, and using the right media vehicle.
In other words, media planning
Q.5.
What do you understand by Public relations? What is the difference between PR
and advertising? (Meaning, Difference between advertising and PR) 4,6
ANS:
Meaning of Public
Relations: “Public
relations” is used to build rapport with employees, customers, investors,
voters or the general public. Public Relations (PR) is the actions of a
corporation, store, government, individual etc. in promoting goodwill between
itself and the public, the community, employees, customers etc. An
earlier definition of public relations by the first World Assembly of Public
Relations Associations, held in Mexico City, in August 1978, was "the
art and social science of analyzing trends, predicting their
consequences, counseling
Q.6.
Write short notes on: [a) meaning and objectives of sales quota, b) meaning and
role of sales force] 10
ANS:
Sales Quota: Known as sales target,
sales quota is an expression of sales value and sales volume expected
from a salesperson to be achieved in full from their defined territory
over a given period of time i.e., weekly, monthly, quarterly or yearly.
In simple sense, a sales quota is a goal; it is a target a sales staff is
expected to meet. Each sales
Get fully solved assignment, plz drop a mail with
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