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DRIVE-Fall 2014
PROGRAM-MBADS (SEM
3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Q1.
Discuss the Retail pricing objectives and factors which influences pricing. (Explanation
about retail pricing objectives, Factors influencing pricing) 5, 5
Answer.
About
retail pricing objectives:
Pricing objectives should be set according to the
overall business and marketing goals and as a result take into account what
impact the prices will have on sales volume, sales revenue, market share, competitive
position, company image and profitability.
To achieve a broadly defined
Q2. Describe the Retail Buying
Process in brief. (Definition of
retailing, retail buying process) 2, 8
Answer:
Retail
Buying Process
These
basic psychological processes play an important role in understanding how
consumers actually make their buying decisions. Marketers must understand every
facet of consumer behaviour. Marketing scholars have developed a
Q3 Explain the Retail
Merchandising Management (RMM) in brief.
(Definition of Retail
Merchandising, Steps involved in RMM) 3,7
Answer.
Retail Merchandising
Retail
merchandising refers to the process used to conduct retail sales. As part of
the process, the merchandiser pays close attention to the different types of
products offered for sale, how to present those products to consumers in a best
way, and determine a reasonable retail price for each unit sold. Earlier, the
retailers were engaged in th
Q4 Define e-tailing.
Explain the future of electronic retailing.
(Definition of
e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic
retailing, also known as e-tailing, deals with selling products and services
online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually
referred to, covers retailing using a variety of different technologies or
media. It may be broadly a combination of two elements. One is combining new
technologies
Q5 Price is a highly
sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic
decision making process. Explain various pricing strategies are adapted by the
retailer according to the situation.
(Explanation of pricing
in Retail, Retail Pricing strategies)2,8
Answer.
Pricing in Retail
Price
is a highly sensitive and visible part of retail marketing mix and has a bearing
on the retailer’s overall profitability. Further, pricing itself is an essential
part of marketing mix and has its own place in the strategic decision-making
process. In subsequent sub-sections, you will learn the various pricing
strategies. Pricing is one of the most
Q6 Describe any three
Rural retail strategies in brief.
(Definition of Rural
retail, Any three Rural retail strategies)2,8
Answer.
Rural retail
Rural
retailing is the fast growing aspect of retail since retailers can feel comfortable
in finding suppliers and they also act as buyers. Retailing is the final phase
of the distribution channel and it is clear by now that it is the availability
and distribution that drive growth in the rural markets. Hence, retailing will
be significant and like in the case of the
Get fully solved assignment, plz drop a mail with
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Charges for mba rs 125/subject and rs 700/semester only.
For other rs 125/subject only
if urgent
then call us on 08791490301, 08273413412
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